Mobile Marketing Matrix

The Mobile Marketing Matrix is a tool used to help marketers and business owners understand the different types of mobile marketing tactics they can use to reach their target audience.

At a very high level, the Mobile Marketing Matrix is used in the context of marketing, business, mobile.

Mobile Marketing Matrix quadrant descriptions, including examples
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What is the Mobile Marketing Matrix?

A visual explanation is shown in the image above. The Mobile Marketing Matrix can be described as a matrix with the following quadrants:

  1. Pull: Tactics that require customers to take action in order to receive information from the business, e.g. SMS opt-in campaigns
  2. Push: Tactics that require the business to take action in order to reach customers, e.g. Mobile Ads
  3. Incentive: Tactics that involve offering incentives to customers in order to encourage them to take action, e.g. Coupons
  4. Engagement: Tactics that involve engaging customers in order to build relationships, e.g. Social Media

What is the purpose of the Mobile Marketing Matrix?

The Mobile Marketing Matrix is a tool used to help marketers and business owners understand the different types of mobile marketing tactics they can use to reach their target audience. It is a 2x2 matrix with four quadrants that represent different types of mobile marketing tactics. The four quadrants are:

  • Pull: Tactics that require customers to take action in order to receive information from the business.
  • Push: Tactics that require the business to take action in order to reach customers.
  • Incentive: Tactics that involve offering incentives to customers in order to encourage them to take action.
  • Engagement: Tactics that involve engaging customers in order to build relationships.

The Mobile Marketing Matrix is a useful tool for marketers and business owners to understand the different types of mobile marketing tactics they can use to reach their target audience. It can help them decide which tactics are best suited for their specific goals and objectives.


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What templates are related to Mobile Marketing Matrix?

The following templates can also be categorized as marketing, business, mobile and are therefore related to Mobile Marketing Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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