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- SWOT-PEST Analysis Matrix
SWOT-PEST Analysis Matrix
The SWOT-PEST Analysis Matrix is a tool used to analyze the internal and external factors that can affect a business. It is used to identify the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of a business, as well as the Political, Economic, Social, and Technological (PEST) factors that can influence it.
At a very high level, the SWOT-PEST Analysis Matrix is used in the context of business, marketing, finance.
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What is the SWOT-PEST Analysis Matrix?
A visual explanation is shown in the image above. The SWOT-PEST Analysis Matrix can be described as a matrix with the following quadrants:
- Strengths: Internal strengths of a business, such as its financial resources, its talented employees, or its strong brand recognition. Example: Strong brand recognition.
- Weaknesses: Internal weaknesses of a business, such as its lack of financial resources, its lack of experienced employees, or its weak brand recognition. Example: Lack of experienced employees.
- Opportunities: External opportunities that a business can take advantage of, such as new markets, new technologies, or new partnerships. Example: New technologies.
- Threats: External threats that a business must be aware of, such as competitors, changing customer preferences, or new regulations. Example: Changing customer preferences.
What is the purpose of the SWOT-PEST Analysis Matrix?
The SWOT-PEST Analysis Matrix is a tool used to analyze the internal and external factors that can affect a business. It is used to identify the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of a business, as well as the Political, Economic, Social, and Technological (PEST) factors that can influence it. This matrix is often used in strategic planning and marketing to help businesses identify areas of potential growth and areas of potential risk.
The SWOT-PEST Analysis Matrix is composed of four quadrants. The top-left quadrant is labeled 'Strengths' and is used to list the internal strengths of a business, such as its financial resources, its talented employees, or its strong brand recognition. The top-right quadrant is labeled 'Weaknesses' and is used to list the internal weaknesses of a business, such as its lack of financial resources, its lack of experienced employees, or its weak brand recognition. The bottom-left quadrant is labeled 'Opportunities' and is used to list the external opportunities that a business can take advantage of, such as new markets, new technologies, or new partnerships. The bottom-right quadrant is labeled 'Threats' and is used to list the external threats that a business must be aware of, such as competitors, changing customer preferences, or new regulations.
The SWOT-PEST Analysis Matrix is an effective tool for businesses to use when planning for the future. By understanding the internal and external factors that can affect a business, it can help businesses make informed decisions and develop successful strategies.
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What templates are related to SWOT-PEST Analysis Matrix?
The following templates can also be categorized as business, marketing, finance and are therefore related to SWOT-PEST Analysis Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.
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