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- Concept Testing Matrix
Concept Testing Matrix
The Concept Testing Matrix is a 2x2 matrix used to evaluate the potential success of a new product or service concept. It is based on the idea that a concept’s success is determined by its appeal to the target market and its feasibility for the business.
At a very high level, the Concept Testing Matrix is used in the context of business, marketing, finance.
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- Market Environment-Market Growth Matrix
- Market Environment-Market Share Matrix
- Market Environment-Market Size Matrix
- Market Environment-Size Matrix
- Market Growth Matrix
- Market Growth-Competitive Positioning Matrix
- Market Opportunity Matrix
- Market Opportunity-Performance Matrix
- Market Opportunity-Size Matrix
- Market Penetration-Performance Matrix
- Market Penetration-Size Matrix
- Market Positioning Matrix
- Market Research Matrix
- Market Segmentation-Performance Alignment Matrix
- Market Segmentation-Performance Matrix
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- Market Segmentation-Value Proposition Alignment Matrix
- Market Share-Growth Matrix
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- Market-Value-Complexity Matrix
- Marketing Analytics Matrix
- Marketing Automation Matrix
- Marketing Campaign-Performance Matrix
- Marketing Effectiveness Matrix
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- Marketing Effectiveness-Value Alignment Matrix
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- Marketing Mix-Performance Alignment Matrix
- Marketing Mix-Performance Matrix
- Marketing Mix-Value Matrix
- Marketing Performance Matrix
- Marketing Plan Matrix
- Marketing Research Matrix
- Marketing Research-Analysis Matrix
- Materiality Assessment Matrix
- Maturity Assessment Matrix
- Maturity Assessment-Value Matrix
- Maturity Level-Performance Matrix
- Maturity Level-Value Alignment Matrix
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- Maturity Level-Value Proposition-Value Stream-Value Chain Alignment Matrix
- Maturity Level-Value Proposition-Value Stream-Value Chain-Performance Alignment Matrix
- Maturity Level-Value Stream Alignment Matrix
- Maturity Model Matrix
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- McKinsey 7S Framework
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- McKinsey Organizational Health Index
- Media Planning Matrix
- Mergers and Acquisitions Matrix
- Messaging-Media Matrix
- Mission-Value-Complexity Matrix
- Mobile Marketing Matrix
- Multi-Criteria Decision Analysis Matrix
- Multichannel Attribution Matrix
- Multichannel Marketing Matrix
- Net Present Value Matrix
- Net Profit Margin Matrix
- Net Promoter Score-Insight Matrix
- Net Promoter Score-Performance Alignment Matrix
- Net Promoter Score-Performance Matrix
- Net Promoter Score-Value Alignment Matrix
- Net Promoter Score-Value Proposition Alignment Matrix
- Net Promoter Score-Value Stream Alignment Matrix
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- Net Worth Matrix
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- Online Reputation Management Matrix
- Open Innovation Matrix
- Operating Model Capability Assessment Matrix
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- Organizational Agility-Value Matrix
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- Organizational Capability Value Matrix
- Organizational Capability-Performance Matrix
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- Organizational Change Management-Value Alignment Matrix
- Organizational Change Readiness Matrix
- Organizational Culture Assessment Matrix
- Organizational Culture Maturity Matrix
- Organizational Design-Performance Matrix
- Organizational Design-Value Chain Alignment Matrix
- Organizational Design-Value Matrix
- Organizational Design-Value Proposition-Value Stream Alignment Matrix
- Organizational Design-Value Stream Alignment Matrix
- Organizational Development Maturity Matrix
- Organizational Effectiveness-Value Alignment Matrix
- Organizational Effectiveness-Value Matrix
- Organizational Effectiveness-Value Proposition-Value Chain Alignment Matrix
- Organizational Effectiveness-Value Proposition-Value Stream-Value Chain Alignment Matrix
- Organizational Effectiveness-Value Stream Alignment Matrix
- Organizational Health Assessment Matrix
- Organizational Health Matrix
- Organizational Performance Matrix
- Organizational Performance-Effectiveness Matrix
- Organizational Performance-Value Matrix
- Organizational Readiness-Value Matrix
- Organizational Resilience Matrix
- Organizational Resilience-Performance Matrix
- Organizational Resilience-Value Chain Alignment Matrix
- Organizational Resilience-Value Matrix
- Organizational Resilience-Value Proposition-Value Stream Alignment Matrix
- Organizational Resilience-Value Stream Alignment Matrix
- Organizational Risk-Opportunity Matrix
- Organizational Structure-Value Matrix
- Organizational Sustainability Matrix
- Outsourcing Matrix
- Outsourcing Risk-Value Matrix
- Paid Search-Competitive Positioning Matrix
- Partner Selection Matrix
- Partnership Marketing Matrix
- People Capability Maturity Matrix
- Perception-Positioning Matrix
- Performance and Potential Matrix
- Performance Appraisal Matrix
- Performance Feedback Matrix
- Performance Management Maturity Matrix
- Performance Management-Value Chain Alignment Matrix
- Performance Management-Value Matrix
- Performance Management-Value Proposition-Value Stream Alignment Matrix
- Performance Management-Value Stream Alignment Matrix
- Performance Measurement Matrix
- Performance-Matrix Marketing
- Performance-Value Chain Alignment Matrix
- Performance-Value Matrix
- Performance-Value-Complexity Matrix
- Personality Assessment-Value Matrix
- Personalization Matrix
- PESTLE Analysis Template
- PICK Matrix
- Porter's Five Forces Framework
- Portfolio Analysis Matrix
- Portfolio Analysis-Evaluation Matrix
- Portfolio Analysis-Performance Alignment Matrix
- Portfolio Analysis-Value Alignment Matrix
- Portfolio Assessment-Performance Alignment Matrix
- Portfolio Optimization-Value Alignment Matrix
- Portfolio Optimization-Value Stream Alignment Matrix
- Portfolio Performance-Value Matrix
- Positioning Matrix
- Process Capability Assessment-Value Alignment Matrix
- Process Capability Matrix
- Process Capability-Performance Matrix
- Process Capability-Value Alignment Matrix
- Process Improvement Matrix
- Process Improvement Maturity Matrix
- Process Improvement-Performance Alignment Matrix
- Process Improvement-Value Alignment Matrix
- Process Improvement-Value Stream Alignment Matrix
- Procurement Capability-Value Matrix
- Procurement Maturity Matrix
- Product Adoption Matrix
- Product Costing Matrix
- Product Design Matrix
- Product Design-Development Matrix
- Product Design-Value Matrix
- Product Development Matrix
- Product Development-Reward Matrix
- Product Development-Risk Matrix
- Product Development-Risk-Value Alignment Matrix
- Product Development-Value Matrix
- Product Differentiation Matrix
- Product Feature Matrix
- Product Feature-Value Alignment Matrix
- Product Feature-Value Matrix
- Product Launch-Performance Matrix
- Product Life Cycle Matrix
- Product Portfolio Matrix
- Product Positioning Matrix
- Product Roadmap Matrix
- Product Roadmap-Performance Matrix
- Product-Market Fit Matrix
- Product-Market-Technology Matrix
- Product-Service Matrix
- Product-Service Mix Matrix
- Product/Market Matrix
- Productivity Improvement Matrix
- Program Management Maturity Matrix
- Project Benefit Matrix
- Project Charter Matrix
- Project Management Capability Assessment-Value Matrix
- Project Management Capability-Performance Alignment Matrix
- Project Management Capability-Value Proposition Alignment Matrix
- Project Management Capability-Value Stream Alignment Matrix
- Project Management Matrix
- Project Management Office Maturity Matrix
- Project Management-Performance Alignment Matrix
- Project Prioritization Matrix
- Project Prioritization-Alignment Matrix
- Project Risk Matrix
- Project Risk-Opportunity Matrix
- Project Risk-Value Matrix
- Promotions Matrix
- Prospecting Matrix
- Public Relations Matrix
- Purchase Decision Matrix
- Quadrant Analysis
- Quality Control Matrix
- Quality Control-Performance Matrix
- Quality Function Deployment Matrix
- Quality Management Capability Assessment Matrix
- Quality Management Capability-Value Alignment Matrix
- Quality Management Capability-Value Proposition-Value Chain Alignment Matrix
- Quality Management Matrix
- Quality Management Maturity Matrix
- Quality-Value Matrix
- Rational Decision-Making Matrix
- Recruitment Capability-Value Matrix
- Recruitment Maturity Matrix
- Relationship Management Matrix
- Relationship Marketing Matrix
- Relationship-Value-Complexity Matrix
- Requirements Traceability Matrix
- Resource Allocation Matrix
- Resource Allocation-Utilization Matrix
- Resource Capability Matrix
- Resource Utilization Matrix
- Risk Analysis Matrix
- Risk Assessment Matrix
- Risk Assessment-Value Matrix
- Risk Management Matrix
- Risk Matrix
- Risk Value Matrix
- Risk-Response Matrix
- Risk-Return Matrix
- Roadmap Matrix
- Root Cause Identification Matrix
- Root Cause Matrix
- Sales and Marketing Alignment Matrix
- Sales and Marketing Performance-Value Chain Alignment Matrix
- Sales and Marketing Performance-Value Matrix
- Sales and Marketing Performance-Value Proposition Alignment Matrix
- Sales and Marketing Performance-Value Proposition-Value Stream Alignment Matrix
- Sales and Marketing-Value Proposition Alignment Matrix
- Sales and Marketing-Value Stream Alignment Matrix
- Sales Capability-Value Matrix
- Sales Effectiveness-Value Matrix
- Sales Force Effectiveness Matrix
- Sales Growth Matrix
- Sales Maturity Matrix
- Sales Performance Matrix
- Sales Performance-Value Alignment Matrix
- Sales Performance-Value Proposition Alignment Matrix
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- Sales Pipeline Matrix
- Sales Pipeline-Performance Alignment Matrix
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- Sales-Value-Complexity Matrix
- Scenario Planning Matrix
- Scrum Agile Matrix
- Search Engine Optimization Matrix
- Security Capability-Value Matrix
- Service Blueprinting Matrix
- Service Capability-Value Matrix
- Service Delivery Capability Assessment-Performance Alignment Matrix
- Service Delivery Capability Assessment-Value Alignment Matrix
- Service Delivery Capability Maturity Assessment-Value Matrix
- Service Delivery Capability Maturity Matrix
- Service Delivery Capability-Value Alignment Matrix
- Service Delivery Matrix
- Service Delivery Performance-Value Alignment Matrix
- Service Delivery Performance-Value Matrix
- Service Delivery-Value Alignment Matrix
- Service Delivery-Value Matrix
- Service Design and Delivery Capability Assessment Matrix
- Service Design and Delivery Matrix
- Service Design and Delivery-Value Alignment Matrix
- Service Design Matrix
- Service Excellence Matrix
- Service Innovation-Performance Alignment Matrix
- Service Innovation-Value Matrix
- Service Innovation-Value Proposition Alignment Matrix
- Service Innovation-Value Stream Alignment Matrix
- Service Management Capability Assessment-Value Matrix
- Service Management Capability Maturity Matrix
- Service Maturity Matrix
- Service Performance-Value Matrix
- Service Profit Chain Matrix
- Service Quality Matrix
- Service-Value-Complexity Matrix
- Six Sigma DMAIC Matrix
- Six Thinking Hats Matrix
- Skill Gap Matrix
- Skill-Will Matrix
- Skills Assessment-Development Matrix
- Skills Assessment-Mapping Matrix
- Skills Assessment-Value Matrix
- Skills Development-Performance Alignment Matrix
- Skills Development-Value Matrix
- Skills Management-Performance Alignment Matrix
- Skills Management-Value Matrix
- Social Capital-Value Matrix
- Social Impact Assessment Matrix
- Social Media Analytics Matrix
- Social Media Capability Maturity Matrix
- Social Media Engagement Matrix
- Social Media Listening-Value Matrix
- Social Media Marketing Matrix
- Social Media Strategy Matrix
- Social Network Analysis Matrix
- Social Responsibility Maturity Matrix
- Social Responsibility-Performance Matrix
- Social Responsibility-Value Chain Alignment Matrix
- Social Responsibility-Value Matrix
- Social Responsibility-Value Proposition Alignment Matrix
- Social Responsibility-Value Stream Alignment Matrix
- Software Development Capability-Value Matrix
- Software Development Lifecycle Matrix
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- Software Performance-Value Matrix
- Software Quality Matrix
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- Solution Design Matrix
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- Sponsorship Marketing Matrix
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- Stakeholder Prioritization Matrix
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- Startup Financial Plan Matrix
- Store Atmosphere-Consumer Perception Matrix
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- Strategic Alignment-Value Matrix
- Strategic Business Unit (SBU) Matrix
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- Strategic Capability-Value Matrix
- Strategic Capability-Value Proposition Alignment Matrix
- Strategic Capability-Value Proposition-Value Chain Alignment Matrix
- Strategic Capability-Value Stream Alignment Matrix
- Strategic Capability-Value Stream-Value Proposition Alignment Matrix
- Strategic Maturity Matrix
- Strategic Option Matrix
- Strategic Performance-Value Alignment Matrix
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- Strategic Performance-Value Matrix
- Strategic Performance-Value Proposition-Value Chain Alignment Matrix
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- Strategy Culture Matrix
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- Strategy Map
- Supplier Capability Maturity Matrix
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- Supplier Performance Matrix
- Supplier Performance-Cost Matrix
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- Supplier Relationship Management Matrix
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- Supply Chain Analysis Matrix
- Supply Chain Capability-Value Matrix
- Supply Chain Complexity Matrix
- Supply Chain Efficiency Matrix
- Supply Chain Integration-Value Alignment Matrix
- Supply Chain Optimization-Value Alignment Matrix
- Supply Chain Performance-Value Matrix
- Supply Chain Risk Matrix
- Supply Chain Risk-Performance Matrix
- Supply Chain Risk-Value Matrix
- Supply Chain Visibility Matrix
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- Sustainability Performance-Value Chain Alignment Matrix
- Sustainability Performance-Value Matrix
- Sustainability Performance-Value Proposition Alignment Matrix
- SWOT Analysis Matrix for Marketing
- SWOT-Gap Matrix
- SWOT-PEST Analysis Matrix
- System Development Capability-Value Matrix
- System Development Maturity Matrix
- System Performance-Value Matrix
- Systems Engineering Capability-Value Matrix
- Systems Engineering Maturity Matrix
- Talent Acquisition-Performance Matrix
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- Talent Development Matrix
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- Talent Management Capability-Value Alignment Matrix
- Talent Management Matrix
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- Talent Performance-Value Matrix
- Talent Pool Matrix
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- Target Market Matrix
- Technology Adoption Lifecycle
- Technology Assessment Matrix
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- Technology Capability Maturity Model
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- Technology Capability-Value Proposition Alignment Matrix
- Technology Evaluation Matrix
- Technology Innovation Matrix
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- Technology Innovation-Value Stream Alignment Matrix
- Technology Maturity Matrix
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- Technology Performance-Value Matrix
- Technology Platform Matrix
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- Technology Roadmap Matrix
- Technology Strategy Matrix
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- Technology-Value-Complexity Matrix
- Test Matrix
- The 7 Habits of Highly Effective People
- The Impact-Effort Matrix
- Time Management Matrix
- Time Value of Money Matrix
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- Total Cost of Ownership-Value Alignment Matrix
- Total Cost of Quality-Value Alignment Matrix
- Total Quality Management Matrix
- Total Quality Management Maturity Matrix
- Total Value Chain Alignment Matrix
- Total Value Matrix
- TOWS Analysis Matrix
- Trade Show Marketing Matrix
- Training Capability-Value Matrix
- Training Effectiveness-Performance Alignment Matrix
- Training Evaluation Matrix
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- Training Needs Assessment Matrix
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- Training Performance-Value Matrix
- Training-Value-Complexity Matrix
- Transition Capability-Value Matrix
- Transition Maturity Matrix
- User Experience Matrix
- User Experience-Value Matrix
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- User Experience-Value Proposition-Value Chain Alignment Matrix
- User Experience-Value Stream Alignment Matrix
- User Needs-Value Proposition Alignment Matrix
- User Research-Value Proposition Alignment Matrix
- Value Chain Analysis
- Value Chain-Performance Matrix
- Value Creation Matrix
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- Value Proposition Canvas
- Value Proposition-Competitive Advantage Matrix
- Value Stream Mapping Capability Maturity Matrix
- Value Stream Mapping Matrix
- Value-Based Pricing Matrix
- Vendor Evaluation Matrix
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- Vendor Performance-Value Alignment Matrix
- Vendor Risk Matrix
- Vendor Risk-Cost Matrix
- Vendor Risk-Performance Alignment Matrix
- Viral Marketing Matrix
- Voice of Customer Matrix
- Website Traffic-Conversion Matrix
- Work Breakdown Structure (WBS)
- Workforce Capability Development-Performance Alignment Matrix
- Workforce Capability Development-Value Alignment Matrix
- Workforce Capability-Performance Matrix
- Workforce Capability-Value Alignment Matrix
- Workforce Development-Performance Alignment Matrix
- Workforce Development-Value Matrix
- Workforce Development-Value Proposition Alignment Matrix
- Workforce Performance-Value Chain Alignment Matrix
- Workforce Performance-Value Proposition-Value Chain Alignment Matrix
- Workforce Performance-Value Stream Alignment Matrix
- Workforce Skill Development Matrix
- YouTube Marketing Matrix
What is the Concept Testing Matrix?
A visual explanation is shown in the image above. The Concept Testing Matrix can be described as a matrix with the following quadrants:
- High Appeal & Feasible: Concepts that are both appealing to the target market and feasible for the business.
- High Appeal & Not Feasible: Concepts that are appealing to the target market but not feasible for the business.
- Low Appeal & Feasible: Concepts that are feasible for the business but not appealing to the target market.
- Low Appeal & Not Feasible: Concepts that are neither appealing to the target market nor feasible for the business.
What is the purpose of the Concept Testing Matrix?
The Concept Testing Matrix is a 2x2 matrix used to evaluate the potential success of a new product or service concept. It is based on the idea that a concept’s success is determined by its appeal to the target market and its feasibility for the business.
The matrix is divided into four quadrants, each representing a different combination of market appeal and feasibility. The top-left quadrant represents concepts that are both appealing to the target market and feasible for the business. These concepts are the most likely to succeed and should be given priority. The top-right quadrant represents concepts that are appealing to the target market but not feasible for the business. These concepts should be evaluated further to determine if they can be made feasible. The bottom-left quadrant represents concepts that are feasible for the business but not appealing to the target market. These concepts should be evaluated further to determine if they can be made more appealing. The bottom-right quadrant represents concepts that are neither appealing to the target market nor feasible for the business. These concepts should be discarded.
The Concept Testing Matrix is a useful tool for businesses to quickly evaluate the potential success of new product or service concepts. It can help businesses prioritize concepts and focus their resources on the most promising ideas.
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What templates are related to Concept Testing Matrix?
The following templates can also be categorized as business, marketing, finance and are therefore related to Concept Testing Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.
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