Innovation Pipeline Matrix

The Innovation Pipeline Matrix is a 2x2 matrix used to visualize the stages of an innovation process. It is used to help identify and prioritize ideas, and to track progress from concept to launch.

At a very high level, the Innovation Pipeline Matrix is used in the context of business, innovation, strategy.

Innovation Pipeline Matrix quadrant descriptions, including examples
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What is the Innovation Pipeline Matrix?

A visual explanation is shown in the image above. The Innovation Pipeline Matrix can be described as a matrix with the following quadrants:

  1. Ideation: Ideas that are in the early stages of development, such as brainstorming, concept development, and market research.
  2. Validation: Ideas that have been tested and validated, such as prototyping, user testing, and market testing.
  3. Development: Ideas that are in the process of being developed, such as product design, engineering, and manufacturing.
  4. Launch: Ideas that have been launched, such as product launch, marketing, and sales.

What is the purpose of the Innovation Pipeline Matrix?

The Innovation Pipeline Matrix is a 2x2 matrix used to visualize the stages of an innovation process. It helps identify and prioritize ideas, and to track progress from concept to launch. The four quadrants of the matrix are:

  • Ideation: Ideas that are in the early stages of development. These are ideas that have been identified, but have not yet been evaluated or tested.
  • Validation: Ideas that have been tested and validated. These are ideas that have been proven to be viable, and are ready to move to the next stage of development.
  • Development: Ideas that are in the process of being developed. These are ideas that have been validated and are now being built out.
  • Launch: Ideas that have been launched. These are ideas that have been developed and are now in the market.

The Innovation Pipeline Matrix is a useful tool for tracking the progress of ideas from concept to launch. It can help identify and prioritize ideas, and to track progress from concept to launch. Additionally, it can be used to identify areas of improvement in the innovation process, and to ensure that ideas are properly evaluated and tested before being launched.


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What templates are related to Innovation Pipeline Matrix?

The following templates can also be categorized as business, innovation, strategy and are therefore related to Innovation Pipeline Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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