Sales Effectiveness-Value Matrix

The Sales Effectiveness-Value Matrix is a 2x2 matrix that helps sales teams prioritize their efforts by dividing opportunities into four quadrants based on their potential value and the amount of effort required to close them.

At a very high level, the Sales Effectiveness-Value Matrix is used in the context of business, sales.

Sales Effectiveness-Value Matrix quadrant descriptions, including examples
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What is the Sales Effectiveness-Value Matrix?

A visual explanation is shown in the image above. The Sales Effectiveness-Value Matrix can be described as a matrix with the following quadrants:

  1. High Value, Low Effort: Opportunities with a high potential return and minimal effort required, e.g. a customer with a large budget and an immediate need.
  2. High Value, High Effort: Opportunities with a high potential return but require a lot of effort, e.g. a customer with a large budget but a long sales cycle.
  3. Low Value, Low Effort: Opportunities with a low potential return and minimal effort required, e.g. a customer with a small budget and an immediate need.
  4. Low Value, High Effort: Opportunities with a low potential return and require a lot of effort, e.g. a customer with a small budget and a long sales cycle.

What is the purpose of the Sales Effectiveness-Value Matrix?

The Sales Effectiveness-Value Matrix is a 2x2 matrix that helps sales teams prioritize their efforts by dividing opportunities into four quadrants based on their potential value and the amount of effort required to close them. The four quadrants are:

  • High Value, Low Effort: These opportunities are the most desirable, as they have a high potential return with minimal effort required.
  • High Value, High Effort: These opportunities may require a lot of effort, but the potential return is high enough to make them worth pursuing.
  • Low Value, Low Effort: These opportunities have a low potential return and require minimal effort, so they should be avoided.
  • Low Value, High Effort: These opportunities require a lot of effort but have a low potential return, so they should also be avoided.

By using the Sales Effectiveness-Value Matrix, sales teams can quickly identify the best opportunities and prioritize their efforts accordingly.


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What templates are related to Sales Effectiveness-Value Matrix?

The following templates can also be categorized as business, sales and are therefore related to Sales Effectiveness-Value Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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