Net Profit Margin Matrix

The Net Profit Margin Matrix is a 2x2 matrix used to analyze and categorize business units or products based on their net profit margin and revenue. It helps businesses identify which areas are performing well and which need improvement, aiding in strategic decision-making.

At a very high level, the Net Profit Margin Matrix is used in the context of business, finance.

Net Profit Margin Matrix quadrant descriptions, including examples
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What is the Net Profit Margin Matrix?

A visual explanation is shown in the image above. The Net Profit Margin Matrix can be described as a matrix with the following quadrants:

  1. High Margin, Low Revenue: Products or units with high net profit margin but low revenue, e.g., a niche luxury item.
  2. High Margin, High Revenue: Products or units with high net profit margin and high revenue, e.g., a best-selling premium product.
  3. Low Margin, Low Revenue: Products or units with low net profit margin and low revenue, e.g., an underperforming product.
  4. Low Margin, High Revenue: Products or units with low net profit margin but high revenue, e.g., a popular but low-margin item.

What is the purpose of the Net Profit Margin Matrix?

The Net Profit Margin Matrix is a strategic tool used by businesses to evaluate their products or business units based on two key financial metrics: net profit margin and revenue. The matrix is divided into four quadrants, each representing a different combination of these metrics. This allows businesses to visually assess which products or units are high performers, which are underperformers, and which have potential for growth or need divestment.

In the top-left quadrant, we have high net profit margin but low revenue, indicating products or units that are profitable but not generating significant sales. These could be niche products that serve a specific market well. The top-right quadrant represents high net profit margin and high revenue, showcasing the best-performing products or units that are both profitable and popular. The bottom-left quadrant indicates low net profit margin and low revenue, suggesting products or units that may need to be discontinued or re-evaluated. Finally, the bottom-right quadrant represents low net profit margin but high revenue, indicating products or units that are popular but not very profitable, which may benefit from cost reduction strategies or price adjustments.

By using the Net Profit Margin Matrix, businesses can make informed decisions about where to allocate resources, which products to promote, and which areas need strategic changes. This matrix is particularly useful for financial planning, budgeting, and performance evaluation.


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What templates are related to Net Profit Margin Matrix?

The following templates can also be categorized as business, finance and are therefore related to Net Profit Margin Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.

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