Public Relations Matrix

The Public Relations Matrix is a 2x2 matrix used to evaluate the effectiveness of a company's public relations efforts. It helps to identify areas of strength and weakness, and can be used to develop strategies to improve the company's public relations.

At a very high level, the Public Relations Matrix is used in the context of business, marketing, communications.

Public Relations Matrix quadrant descriptions, including examples
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What is the Public Relations Matrix?

A visual explanation is shown in the image above. The Public Relations Matrix can be described as a matrix with the following quadrants:

  1. Positive: Activities that are seen as positive by the public, such as positive press coverage, positive customer feedback, and positive word-of-mouth.
  2. Negative: Activities that are seen as negative by the public, such as negative press coverage, negative customer feedback, and negative word-of-mouth.
  3. Neutral: Activities that are seen as neutral by the public, such as neutral press coverage, neutral customer feedback, and neutral word-of-mouth.
  4. Unseen: Activities that are not seen by the public, such as activities that are not reported in the press, customer feedback that is not shared, and word-of-mouth that is not heard.

What is the purpose of the Public Relations Matrix?

The Public Relations Matrix is a 2x2 matrix used to evaluate the effectiveness of a company's public relations efforts. It helps to identify areas of strength and weakness, and can be used to develop strategies to improve the company's public relations.

The matrix is divided into four quadrants, each of which represents a different aspect of public relations. The top left quadrant is 'Positive', and represents activities that are seen as positive by the public. Examples of this quadrant include positive press coverage, positive customer feedback, and positive word-of-mouth. The top right quadrant is 'Negative', and represents activities that are seen as negative by the public. Examples of this quadrant include negative press coverage, negative customer feedback, and negative word-of-mouth. The bottom left quadrant is 'Neutral', and represents activities that are seen as neutral by the public. Examples of this quadrant include neutral press coverage, neutral customer feedback, and neutral word-of-mouth. The bottom right quadrant is 'Unseen', and represents activities that are not seen by the public. Examples of this quadrant include activities that are not reported in the press, customer feedback that is not shared, and word-of-mouth that is not heard.

By evaluating the company's public relations efforts in each of these quadrants, the Public Relations Matrix can help to identify areas of strength and weakness, and can be used to develop strategies to improve the company's public relations.


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What templates are related to Public Relations Matrix?

The following templates can also be categorized as business, marketing, communications and are therefore related to Public Relations Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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