Innovation Idea-Value Matrix

The Innovation Idea-Value Matrix is a tool used to evaluate the potential value of an idea or innovation. It divides ideas into four quadrants based on their potential for value and risk.

At a very high level, the Innovation Idea-Value Matrix is used in the context of business, innovation.

Innovation Idea-Value Matrix quadrant descriptions, including examples
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What is the Innovation Idea-Value Matrix?

A visual explanation is shown in the image above. The Innovation Idea-Value Matrix can be described as a matrix with the following quadrants:

  1. High Value, Low Risk: Ideas that have a high potential for value and low risk of failure. Examples: Developing a new product feature, launching a new marketing campaign.
  2. High Value, High Risk: Ideas that have a high potential for value but a high risk of failure. Examples: Developing a new product, launching a new business model.
  3. Low Value, Low Risk: Ideas that have a low potential for value but a low risk of failure. Examples: Refining an existing product feature, optimizing an existing marketing campaign.
  4. Low Value, High Risk: Ideas that have a low potential for value and a high risk of failure. Examples: Developing a new product with a limited market, launching a new business model with a high cost of entry.

What is the purpose of the Innovation Idea-Value Matrix?

The Innovation Idea-Value Matrix is a tool used to evaluate the potential value of an idea or innovation. It divides ideas into four quadrants based on their potential for value and risk. The four quadrants are:

  • High Value, Low Risk: Ideas that have a high potential for value and low risk of failure. These are the ideas that should be pursued first.
  • High Value, High Risk: Ideas that have a high potential for value but a high risk of failure. These ideas should be evaluated carefully before pursuing.
  • Low Value, Low Risk: Ideas that have a low potential for value but a low risk of failure. These ideas should be evaluated to determine if they are worth pursuing.
  • Low Value, High Risk: Ideas that have a low potential for value and a high risk of failure. These ideas should be avoided.

The Innovation Idea-Value Matrix can be used to evaluate ideas quickly and easily, helping to identify the most promising ideas and avoid those that are unlikely to succeed.


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What templates are related to Innovation Idea-Value Matrix?

The following templates can also be categorized as business, innovation and are therefore related to Innovation Idea-Value Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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