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- Market Penetration-Performance Matrix
Market Penetration-Performance Matrix
The Market Penetration-Performance Matrix is a strategic tool used to evaluate and categorize products or business units based on their market penetration and performance. It helps businesses identify areas for growth, investment, or divestment by plotting products in a 2x2 grid based on these two dimensions.
At a very high level, the Market Penetration-Performance Matrix is used in the context of business, marketing, strategy.
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- Market Analysis-Size Matrix
- Market Analysis-Value Matrix
- Market Analysis-Value Proposition Alignment Matrix
- Market Attractiveness-Competitive Positioning Matrix
- Market Attractiveness-Competitive Strength Matrix
- Market Attractiveness-Value Matrix
- Market Development Matrix
- Market Development-Growth Matrix
- Market Development-Size Matrix
- Market Environment-Competitive Intensity Matrix
- Market Environment-Market Growth Matrix
- Market Environment-Market Share Matrix
- Market Environment-Market Size Matrix
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- Market Growth Matrix
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- Market-Value-Complexity Matrix
- Marketing Analytics Matrix
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- Marketing Campaign-Performance Matrix
- Marketing Effectiveness Matrix
- Marketing Effectiveness-Performance Alignment Matrix
- Marketing Effectiveness-Value Alignment Matrix
- Marketing Effectiveness-Value Stream Alignment Matrix
- Marketing Mix Strategy Matrix
- Marketing Mix-Performance Alignment Matrix
- Marketing Mix-Performance Matrix
- Marketing Mix-Value Matrix
- Marketing Performance Matrix
- Marketing Plan Matrix
- Marketing Research Matrix
- Marketing Research-Analysis Matrix
- Materiality Assessment Matrix
- Maturity Assessment Matrix
- Maturity Assessment-Value Matrix
- Maturity Level-Performance Matrix
- Maturity Level-Value Alignment Matrix
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- Maturity Level-Value Proposition-Value Stream-Value Chain Alignment Matrix
- Maturity Level-Value Proposition-Value Stream-Value Chain-Performance Alignment Matrix
- Maturity Level-Value Stream Alignment Matrix
- Maturity Model Matrix
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- McKinsey Organizational Health Index
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- Mergers and Acquisitions Matrix
- Messaging-Media Matrix
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- Mobile Marketing Matrix
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- Multichannel Attribution Matrix
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- Net Present Value Matrix
- Net Profit Margin Matrix
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- Net Promoter Score-Performance Matrix
- Net Promoter Score-Value Alignment Matrix
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- Open Innovation Matrix
- Operating Model Capability Assessment Matrix
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- Operations Maturity Matrix
- Operations Performance-Value Matrix
- Organic Search-Competitive Positioning Matrix
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- Organizational Capability-Value Creation Matrix
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- Organizational Capability-Value Proposition-Value Chain Alignment Matrix
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- Organizational Change Management Maturity Assessment Matrix
- Organizational Change Management Maturity Matrix
- Organizational Change Management-Value Alignment Matrix
- Organizational Change Readiness Matrix
- Organizational Culture Assessment Matrix
- Organizational Culture Maturity Matrix
- Organizational Design-Performance Matrix
- Organizational Design-Value Chain Alignment Matrix
- Organizational Design-Value Matrix
- Organizational Design-Value Proposition-Value Stream Alignment Matrix
- Organizational Design-Value Stream Alignment Matrix
- Organizational Development Maturity Matrix
- Organizational Effectiveness-Value Alignment Matrix
- Organizational Effectiveness-Value Matrix
- Organizational Effectiveness-Value Proposition-Value Chain Alignment Matrix
- Organizational Effectiveness-Value Proposition-Value Stream-Value Chain Alignment Matrix
- Organizational Effectiveness-Value Stream Alignment Matrix
- Organizational Health Assessment Matrix
- Organizational Health Matrix
- Organizational Performance Matrix
- Organizational Performance-Effectiveness Matrix
- Organizational Performance-Value Matrix
- Organizational Readiness-Value Matrix
- Organizational Resilience Matrix
- Organizational Resilience-Performance Matrix
- Organizational Resilience-Value Chain Alignment Matrix
- Organizational Resilience-Value Matrix
- Organizational Resilience-Value Proposition-Value Stream Alignment Matrix
- Organizational Resilience-Value Stream Alignment Matrix
- Organizational Risk-Opportunity Matrix
- Organizational Structure-Value Matrix
- Organizational Sustainability Matrix
- Outsourcing Matrix
- Outsourcing Risk-Value Matrix
- Paid Search-Competitive Positioning Matrix
- Partner Selection Matrix
- Partnership Marketing Matrix
- People Capability Maturity Matrix
- Perception-Positioning Matrix
- Performance and Potential Matrix
- Performance Appraisal Matrix
- Performance Feedback Matrix
- Performance Management Maturity Matrix
- Performance Management-Value Chain Alignment Matrix
- Performance Management-Value Matrix
- Performance Management-Value Proposition-Value Stream Alignment Matrix
- Performance Management-Value Stream Alignment Matrix
- Performance Measurement Matrix
- Performance-Matrix Marketing
- Performance-Value Chain Alignment Matrix
- Performance-Value Matrix
- Performance-Value-Complexity Matrix
- Personality Assessment-Value Matrix
- Personalization Matrix
- PESTLE Analysis Template
- PICK Matrix
- Porter's Five Forces Framework
- Portfolio Analysis Matrix
- Portfolio Analysis-Evaluation Matrix
- Portfolio Analysis-Performance Alignment Matrix
- Portfolio Analysis-Value Alignment Matrix
- Portfolio Assessment-Performance Alignment Matrix
- Portfolio Optimization-Value Alignment Matrix
- Portfolio Optimization-Value Stream Alignment Matrix
- Portfolio Performance-Value Matrix
- Positioning Matrix
- Process Capability Assessment-Value Alignment Matrix
- Process Capability Matrix
- Process Capability-Performance Matrix
- Process Capability-Value Alignment Matrix
- Process Improvement Matrix
- Process Improvement Maturity Matrix
- Process Improvement-Performance Alignment Matrix
- Process Improvement-Value Alignment Matrix
- Process Improvement-Value Stream Alignment Matrix
- Procurement Capability-Value Matrix
- Procurement Maturity Matrix
- Product Adoption Matrix
- Product Costing Matrix
- Product Design Matrix
- Product Design-Development Matrix
- Product Design-Value Matrix
- Product Development Matrix
- Product Development-Reward Matrix
- Product Development-Risk Matrix
- Product Development-Risk-Value Alignment Matrix
- Product Development-Value Matrix
- Product Differentiation Matrix
- Product Feature Matrix
- Product Feature-Value Alignment Matrix
- Product Feature-Value Matrix
- Product Launch-Performance Matrix
- Product Life Cycle Matrix
- Product Portfolio Matrix
- Product Positioning Matrix
- Product Roadmap Matrix
- Product Roadmap-Performance Matrix
- Product-Market Fit Matrix
- Product-Market Matrix
- Product-Market-Technology Matrix
- Product-Service Matrix
- Product-Service Mix Matrix
- Productivity Improvement Matrix
- Program Management Maturity Matrix
- Project Benefit Matrix
- Project Charter Matrix
- Project Management Capability Assessment-Value Matrix
- Project Management Capability-Performance Alignment Matrix
- Project Management Capability-Value Proposition Alignment Matrix
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- Project Management Matrix
- Project Management Office Maturity Matrix
- Project Management-Performance Alignment Matrix
- Project Prioritization Matrix
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- Project Risk Matrix
- Project Risk-Opportunity Matrix
- Project Risk-Value Matrix
- Promotions Matrix
- Prospecting Matrix
- Public Relations Matrix
- Purchase Decision Matrix
- Quadrant Analysis
- Quality Control Matrix
- Quality Control-Performance Matrix
- Quality Function Deployment Matrix
- Quality Management Capability Assessment Matrix
- Quality Management Capability-Value Alignment Matrix
- Quality Management Capability-Value Proposition-Value Chain Alignment Matrix
- Quality Management Matrix
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- Quality-Value Matrix
- Rational Decision-Making Matrix
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- Relationship Management Matrix
- Relationship Marketing Matrix
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- Requirements Traceability Matrix
- Resource Allocation Matrix
- Resource Allocation-Utilization Matrix
- Resource Capability Matrix
- Resource Utilization Matrix
- Risk Analysis Matrix
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- Risk Matrix
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- Risk-Response Matrix
- Risk-Return Matrix
- Roadmap Matrix
- Root Cause Identification Matrix
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- Sales and Marketing Alignment Matrix
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- Sales Effectiveness-Value Matrix
- Sales Force Effectiveness Matrix
- Sales Growth Matrix
- Sales Maturity Matrix
- Sales Performance Matrix
- Sales Performance-Value Alignment Matrix
- Sales Performance-Value Proposition Alignment Matrix
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- Sales Performance-Value Stream Alignment Matrix
- Sales Performance-Value Stream-Value Proposition Alignment Matrix
- Sales Performance-Volume Matrix
- Sales Pipeline Matrix
- Sales Pipeline-Performance Alignment Matrix
- Sales Pipeline-Value Matrix
- Sales-Value-Complexity Matrix
- Scenario Planning Matrix
- Scrum Agile Matrix
- Search Engine Optimization Matrix
- Security Capability-Value Matrix
- Service Blueprinting Matrix
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- Service Delivery Capability Assessment-Performance Alignment Matrix
- Service Delivery Capability Assessment-Value Alignment Matrix
- Service Delivery Capability Maturity Assessment-Value Matrix
- Service Delivery Capability Maturity Matrix
- Service Delivery Capability-Value Alignment Matrix
- Service Delivery Matrix
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- Service Delivery Performance-Value Matrix
- Service Delivery-Value Alignment Matrix
- Service Delivery-Value Matrix
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- Service Design Matrix
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- Service Innovation-Value Matrix
- Service Innovation-Value Proposition Alignment Matrix
- Service Innovation-Value Stream Alignment Matrix
- Service Management Capability Assessment-Value Matrix
- Service Management Capability Maturity Matrix
- Service Maturity Matrix
- Service Performance-Value Matrix
- Service Profit Chain Matrix
- Service Quality Matrix
- Service-Value-Complexity Matrix
- Six Sigma DMAIC Matrix
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- Social Network Analysis Matrix
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- Software Development Capability-Value Matrix
- Software Development Lifecycle Matrix
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- Software Quality Matrix
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- Software Testing Capability-Value Matrix
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- Solution Design Matrix
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- Sponsorship Marketing Matrix
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- Startup Financial Plan Matrix
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- Strategic Capability-Value Matrix
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- Strategic Capability-Value Stream Alignment Matrix
- Strategic Capability-Value Stream-Value Proposition Alignment Matrix
- Strategic Maturity Matrix
- Strategic Option Matrix
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- Strategic Performance-Value Matrix
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- Strategy Culture Matrix
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- Strategy Map
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- Supply Chain Analysis Matrix
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- Supply Chain Risk Matrix
- Supply Chain Risk-Performance Matrix
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- Supply Chain Visibility Matrix
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- Sustainability Performance-Value Chain Alignment Matrix
- Sustainability Performance-Value Matrix
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- SWOT Analysis Matrix for Marketing
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- System Development Capability-Value Matrix
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- Systems Engineering Capability-Value Matrix
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- Talent Acquisition-Performance Matrix
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- Talent Development Matrix
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- Talent Management Matrix
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- Talent Performance-Value Matrix
- Talent Pool Matrix
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- Target Market Matrix
- Technology Adoption Lifecycle
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- Technology Capability Maturity Model
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- Technology Evaluation Matrix
- Technology Innovation Matrix
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- Technology Performance-Value Matrix
- Technology Platform Matrix
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- Technology Roadmap Matrix
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- Technology-Value-Complexity Matrix
- Test Matrix
- The 7 Habits of Highly Effective People
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- Time Management Matrix
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- Total Quality Management Matrix
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- Training Performance-Value Matrix
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- Transition Capability-Value Matrix
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- User Experience Matrix
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- Value Chain Analysis
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- Value Proposition Canvas
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- Value-Based Pricing Matrix
- Vendor Evaluation Matrix
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- Vendor Risk Matrix
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- Viral Marketing Matrix
- Voice of Customer Matrix
- Website Traffic-Conversion Matrix
- Work Breakdown Structure (WBS)
- Workforce Capability Development-Performance Alignment Matrix
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- Workforce Capability-Performance Matrix
- Workforce Capability-Value Alignment Matrix
- Workforce Development-Performance Alignment Matrix
- Workforce Development-Value Matrix
- Workforce Development-Value Proposition Alignment Matrix
- Workforce Performance-Value Chain Alignment Matrix
- Workforce Performance-Value Proposition-Value Chain Alignment Matrix
- Workforce Performance-Value Stream Alignment Matrix
- Workforce Skill Development Matrix
- YouTube Marketing Matrix
What is the Market Penetration-Performance Matrix?
A visual explanation is shown in the image above. The Market Penetration-Performance Matrix can be described as a matrix with the following quadrants:
- High Penetration, Low Performance: Products with high market penetration but low performance, e.g., a widely known but underperforming software.
- High Penetration, High Performance: Products with high market penetration and high performance, e.g., a leading smartphone model.
- Low Penetration, Low Performance: Products with low market penetration and low performance, e.g., a niche product with poor sales.
- Low Penetration, High Performance: Products with low market penetration but high performance, e.g., a high-quality but little-known gourmet food item.
What is the purpose of the Market Penetration-Performance Matrix?
The Market Penetration-Performance Matrix is a valuable tool for businesses looking to assess their product portfolio or business units. The matrix is divided into four quadrants, each representing a different combination of market penetration and performance. This allows businesses to make informed decisions about where to allocate resources, which products to promote, and which ones to potentially phase out.
Top-Left Quadrant (High Penetration, Low Performance): Products in this quadrant have successfully penetrated the market but are not performing well. These products may require strategic adjustments, such as cost reduction or quality improvement, to enhance their performance.
Top-Right Quadrant (High Penetration, High Performance): This quadrant represents the star performers. Products here have both high market penetration and high performance. Businesses should continue to invest in and support these products to maintain their competitive advantage.
Bottom-Left Quadrant (Low Penetration, Low Performance): Products in this quadrant are struggling both in terms of market penetration and performance. These products may need to be re-evaluated for potential discontinuation or significant strategic overhaul.
Bottom-Right Quadrant (Low Penetration, High Performance): Products here perform well but have not yet achieved significant market penetration. These products may benefit from increased marketing efforts or expansion strategies to boost their market presence.
By using the Market Penetration-Performance Matrix, businesses can gain a clearer understanding of their product portfolio and make data-driven decisions to optimize their market strategy.
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What templates are related to Market Penetration-Performance Matrix?
The following templates can also be categorized as business, marketing, strategy and are therefore related to Market Penetration-Performance Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.
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