Product-Service Mix Matrix

The Product-Service Mix Matrix is a 2x2 matrix used to evaluate the mix of products and services offered by a business. The four quadrants represent different combinations of products and services, and can be used to identify opportunities for growth and improvement.

At a very high level, the Product-Service Mix Matrix is used in the context of business, marketing, finance.

Product-Service Mix Matrix quadrant descriptions, including examples
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What is the Product-Service Mix Matrix?

A visual explanation is shown in the image above. The Product-Service Mix Matrix can be described as a matrix with the following quadrants:

  1. Low Product, Low Service: Products that are low in service, such as DIY kits, where the customer is responsible for installation, maintenance, and other tasks (e.g. assembling a bike)
  2. High Product, High Service: Products that are high in service, such as a car, where the business provides installation, maintenance, and other services (e.g. car repair)
  3. Low Product, High Service: Services that are low in product, such as consulting, where the customer is responsible for providing the product (e.g. a computer for a computer consultant)
  4. High Product, Low Service: Services that are high in product, such as a subscription service, where the business provides the product (e.g. a monthly subscription to a magazine)

What is the purpose of the Product-Service Mix Matrix?

The Product-Service Mix Matrix is a 2x2 matrix used to evaluate the mix of products and services offered by a business. It is a useful tool for understanding the strengths and weaknesses of a business’s product and service offerings, and can be used to identify opportunities for growth and improvement.

The four quadrants of the matrix represent different combinations of products and services. The top-left quadrant is for products that are low in service, meaning that the customer is responsible for installation, maintenance, and other tasks. The top-right quadrant is for products that are high in service, meaning that the business provides installation, maintenance, and other services. The bottom-left quadrant is for services that are low in product, meaning that the customer is responsible for providing the product. The bottom-right quadrant is for services that are high in product, meaning that the business provides the product.

By analyzing the mix of products and services offered by a business, the Product-Service Mix Matrix can help identify opportunities for growth and improvement. For example, if a business is focused on products that are low in service, they may want to consider adding services that are high in service to increase customer satisfaction and loyalty. Similarly, if a business is focused on services that are low in product, they may want to consider adding products that are high in product to increase their revenue.


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What templates are related to Product-Service Mix Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Product-Service Mix Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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