Digital Strategy Matrix

The Digital Strategy Matrix is a 2x2 matrix used to evaluate the potential success of digital strategies. It is used to assess the risk and potential reward of different strategies.

At a very high level, the Digital Strategy Matrix is used in the context of business, marketing, digital strategy.

Digital Strategy Matrix quadrant descriptions, including examples
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What is the Digital Strategy Matrix?

A visual explanation is shown in the image above. The Digital Strategy Matrix can be described as a matrix with the following quadrants:

  1. Low Risk, Low Reward: Strategies with a low risk of failure, but also a low potential reward (e.g. maintaining a blog)
  2. High Risk, High Reward: Strategies with a high risk of failure, but also a high potential reward (e.g. launching a new product)
  3. Low Risk, High Reward: Strategies with a low risk of failure, but also a high potential reward (e.g. building a strong social media presence)
  4. High Risk, Low Reward: Strategies with a high risk of failure, but also a low potential reward (e.g. launching a new website)

What is the purpose of the Digital Strategy Matrix?

The Digital Strategy Matrix is a 2x2 matrix used to evaluate the potential success of digital strategies. It is used to assess the risk and potential reward of different strategies. The matrix is divided into four quadrants, each representing a different level of risk and potential reward.

The top left quadrant is labeled 'Low Risk, Low Reward'. This quadrant is for strategies that have a low risk of failure, but also a low potential reward. An example of a strategy in this quadrant would be 'maintaining a blog'. This strategy is relatively low risk, but also has a low potential reward.

The top right quadrant is labeled 'High Risk, High Reward'. This quadrant is for strategies that have a high risk of failure, but also a high potential reward. An example of a strategy in this quadrant would be 'launching a new product'. This strategy is relatively high risk, but also has a high potential reward.

The bottom left quadrant is labeled 'Low Risk, High Reward'. This quadrant is for strategies that have a low risk of failure, but also a high potential reward. An example of a strategy in this quadrant would be 'building a strong social media presence'. This strategy is relatively low risk, but also has a high potential reward.

The bottom right quadrant is labeled 'High Risk, Low Reward'. This quadrant is for strategies that have a high risk of failure, but also a low potential reward. An example of a strategy in this quadrant would be 'launching a new website'. This strategy is relatively high risk, but also has a low potential reward.


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What templates are related to Digital Strategy Matrix?

The following templates can also be categorized as business, marketing, digital strategy and are therefore related to Digital Strategy Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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