Product-Service Matrix

The Product-Service Matrix is a tool used to help businesses decide which products and services to offer. It divides products and services into four categories, based on their level of complexity and the amount of customer interaction required.

At a very high level, the Product-Service Matrix is used in the context of business, marketing, finance.

Product-Service Matrix quadrant descriptions, including examples
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What is the Product-Service Matrix?

A visual explanation is shown in the image above. The Product-Service Matrix can be described as a matrix with the following quadrants:

  1. Products: Physical goods that require little to no customer interaction, e.g. books, furniture, and electronics
  2. Services: Services that require customer interaction, e.g. consulting, legal services, and web design
  3. Hybrid Products: Products that require customer interaction, e.g. software as a service (SaaS) and subscription services
  4. Hybrid Services: Services that require customer interaction and involve the sale of physical goods, e.g. meal delivery services and home repair services

What is the purpose of the Product-Service Matrix?

The Product-Service Matrix is a tool used to help businesses decide which products and services to offer. It divides products and services into four categories, based on their level of complexity and the amount of customer interaction required. The four categories are:

  • Products: These are physical goods that require little to no customer interaction. Examples include books, furniture, and electronics.
  • Services: These are services that require customer interaction. Examples include consulting, legal services, and web design.
  • Hybrid Products: These are products that require customer interaction. Examples include software as a service (SaaS) and subscription services.
  • Hybrid Services: These are services that require customer interaction and involve the sale of physical goods. Examples include meal delivery services and home repair services.

The Product-Service Matrix is a useful tool for businesses to determine which products and services to offer. It can help them identify opportunities to expand their offerings, as well as identify areas where they may need to focus their resources.


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What templates are related to Product-Service Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Product-Service Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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