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- Social Media Capability Maturity Matrix
Social Media Capability Maturity Matrix
The Social Media Capability Maturity Matrix is a 2x2 matrix that helps organizations assess their current social media capabilities and plan for future growth. It can be used to identify areas of improvement and track progress over time.
At a very high level, the Social Media Capability Maturity Matrix is used in the context of business, marketing, finance.
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- Keyword Research Matrix
- Knowledge Management Capability Matrix
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- Knowledge Management Capability-Value Alignment Matrix
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- Knowledge Management Matrix
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- Knowledge Management Maturity-Performance Matrix
- Knowledge Management Performance-Value Matrix
- Knowledge-Skill Matrix
- Kraljic Matrix
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- Lead Generation Matrix
- Leadership Capability-Value Matrix
- Leadership Competency Matrix
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- Leadership Development-Value Alignment Matrix
- Leadership Development-Value Matrix
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- Leadership Performance-Value Alignment Matrix
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- Lean Matrix
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- Lean Process Improvement Capability-Value Proposition Alignment Matrix
- Lean Process Improvement Matrix
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- Lean Process Matrix
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- Lean Six Sigma Capability-Value Matrix
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- Logistics Performance-Value Matrix
- Maintenance Maturity Matrix
- Market Analysis Matrix
- Market Analysis-Performance Alignment Matrix
- Market Analysis-Performance Matrix
- Market Analysis-Size Matrix
- Market Analysis-Value Matrix
- Market Analysis-Value Proposition Alignment Matrix
- Market Attractiveness-Competitive Positioning Matrix
- Market Attractiveness-Competitive Strength Matrix
- Market Attractiveness-Value Matrix
- Market Development Matrix
- Market Development-Growth Matrix
- Market Development-Size Matrix
- Market Environment-Competitive Intensity Matrix
- Market Environment-Market Growth Matrix
- Market Environment-Market Share Matrix
- Market Environment-Market Size Matrix
- Market Environment-Size Matrix
- Market Growth Matrix
- Market Growth-Competitive Positioning Matrix
- Market Opportunity Matrix
- Market Opportunity-Performance Matrix
- Market Opportunity-Size Matrix
- Market Penetration-Performance Matrix
- Market Penetration-Size Matrix
- Market Positioning Matrix
- Market Research Matrix
- Market Segmentation-Performance Alignment Matrix
- Market Segmentation-Performance Matrix
- Market Segmentation-Value Matrix
- Market Segmentation-Value Proposition Alignment Matrix
- Market Share-Growth Matrix
- Market Share-Size Matrix
- Market Size-Growth Matrix
- Market-Value-Complexity Matrix
- Marketing Analytics Matrix
- Marketing Automation Matrix
- Marketing Campaign-Performance Matrix
- Marketing Effectiveness Matrix
- Marketing Effectiveness-Performance Alignment Matrix
- Marketing Effectiveness-Value Alignment Matrix
- Marketing Effectiveness-Value Stream Alignment Matrix
- Marketing Mix Strategy Matrix
- Marketing Mix-Performance Alignment Matrix
- Marketing Mix-Performance Matrix
- Marketing Mix-Value Matrix
- Marketing Performance Matrix
- Marketing Plan Matrix
- Marketing Research Matrix
- Marketing Research-Analysis Matrix
- Materiality Assessment Matrix
- Maturity Assessment Matrix
- Maturity Assessment-Value Matrix
- Maturity Level-Performance Matrix
- Maturity Level-Value Alignment Matrix
- Maturity Level-Value Proposition-Value Chain Alignment Matrix
- Maturity Level-Value Proposition-Value Stream-Value Chain Alignment Matrix
- Maturity Level-Value Proposition-Value Stream-Value Chain-Performance Alignment Matrix
- Maturity Level-Value Stream Alignment Matrix
- Maturity Model Matrix
- Maturity-Value Matrix
- McKinsey 7S Framework
- McKinsey Growth Vector Matrix
- McKinsey Organizational Health Index
- Media Planning Matrix
- Mergers and Acquisitions Matrix
- Messaging-Media Matrix
- Mission-Value-Complexity Matrix
- Mobile Marketing Matrix
- Multi-Criteria Decision Analysis Matrix
- Multichannel Attribution Matrix
- Multichannel Marketing Matrix
- Net Present Value Matrix
- Net Profit Margin Matrix
- Net Promoter Score-Insight Matrix
- Net Promoter Score-Performance Alignment Matrix
- Net Promoter Score-Performance Matrix
- Net Promoter Score-Value Alignment Matrix
- Net Promoter Score-Value Proposition Alignment Matrix
- Net Promoter Score-Value Stream Alignment Matrix
- Net Revenue Matrix
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- Network Analysis Matrix
- Online Reputation Management Matrix
- Open Innovation Matrix
- Operating Model Capability Assessment Matrix
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- Operating Model Matrix
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- Organic Search-Competitive Positioning Matrix
- Organizational Agility Matrix
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- Organizational Agility-Value Matrix
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- Organizational Capability Value Matrix
- Organizational Capability-Performance Matrix
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- Organizational Capability-Value Creation Matrix
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- Organizational Change Management-Value Alignment Matrix
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- Organizational Culture Assessment Matrix
- Organizational Culture Maturity Matrix
- Organizational Design-Performance Matrix
- Organizational Design-Value Chain Alignment Matrix
- Organizational Design-Value Matrix
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- Organizational Design-Value Stream Alignment Matrix
- Organizational Development Maturity Matrix
- Organizational Effectiveness-Value Alignment Matrix
- Organizational Effectiveness-Value Matrix
- Organizational Effectiveness-Value Proposition-Value Chain Alignment Matrix
- Organizational Effectiveness-Value Proposition-Value Stream-Value Chain Alignment Matrix
- Organizational Effectiveness-Value Stream Alignment Matrix
- Organizational Health Assessment Matrix
- Organizational Health Matrix
- Organizational Performance Matrix
- Organizational Performance-Effectiveness Matrix
- Organizational Performance-Value Matrix
- Organizational Readiness-Value Matrix
- Organizational Resilience Matrix
- Organizational Resilience-Performance Matrix
- Organizational Resilience-Value Chain Alignment Matrix
- Organizational Resilience-Value Matrix
- Organizational Resilience-Value Proposition-Value Stream Alignment Matrix
- Organizational Resilience-Value Stream Alignment Matrix
- Organizational Risk-Opportunity Matrix
- Organizational Structure-Value Matrix
- Organizational Sustainability Matrix
- Outsourcing Matrix
- Outsourcing Risk-Value Matrix
- Paid Search-Competitive Positioning Matrix
- Partner Selection Matrix
- Partnership Marketing Matrix
- People Capability Maturity Matrix
- Perception-Positioning Matrix
- Performance and Potential Matrix
- Performance Appraisal Matrix
- Performance Feedback Matrix
- Performance Management Maturity Matrix
- Performance Management-Value Chain Alignment Matrix
- Performance Management-Value Matrix
- Performance Management-Value Proposition-Value Stream Alignment Matrix
- Performance Management-Value Stream Alignment Matrix
- Performance Measurement Matrix
- Performance-Matrix Marketing
- Performance-Value Chain Alignment Matrix
- Performance-Value Matrix
- Performance-Value-Complexity Matrix
- Personality Assessment-Value Matrix
- Personalization Matrix
- PESTLE Analysis Template
- PICK Matrix
- Porter's Five Forces Framework
- Portfolio Analysis Matrix
- Portfolio Analysis-Evaluation Matrix
- Portfolio Analysis-Performance Alignment Matrix
- Portfolio Analysis-Value Alignment Matrix
- Portfolio Assessment-Performance Alignment Matrix
- Portfolio Optimization-Value Alignment Matrix
- Portfolio Optimization-Value Stream Alignment Matrix
- Portfolio Performance-Value Matrix
- Positioning Matrix
- Process Capability Assessment-Value Alignment Matrix
- Process Capability Matrix
- Process Capability-Performance Matrix
- Process Capability-Value Alignment Matrix
- Process Improvement Matrix
- Process Improvement Maturity Matrix
- Process Improvement-Performance Alignment Matrix
- Process Improvement-Value Alignment Matrix
- Process Improvement-Value Stream Alignment Matrix
- Procurement Capability-Value Matrix
- Procurement Maturity Matrix
- Product Adoption Matrix
- Product Costing Matrix
- Product Design Matrix
- Product Design-Development Matrix
- Product Design-Value Matrix
- Product Development Matrix
- Product Development-Reward Matrix
- Product Development-Risk Matrix
- Product Development-Risk-Value Alignment Matrix
- Product Development-Value Matrix
- Product Differentiation Matrix
- Product Feature Matrix
- Product Feature-Value Alignment Matrix
- Product Feature-Value Matrix
- Product Launch-Performance Matrix
- Product Life Cycle Matrix
- Product Portfolio Matrix
- Product Positioning Matrix
- Product Roadmap Matrix
- Product Roadmap-Performance Matrix
- Product-Market Fit Matrix
- Product-Market-Technology Matrix
- Product-Service Matrix
- Product-Service Mix Matrix
- Product/Market Matrix
- Productivity Improvement Matrix
- Program Management Maturity Matrix
- Project Benefit Matrix
- Project Charter Matrix
- Project Management Capability Assessment-Value Matrix
- Project Management Capability-Performance Alignment Matrix
- Project Management Capability-Value Proposition Alignment Matrix
- Project Management Capability-Value Stream Alignment Matrix
- Project Management Matrix
- Project Management Office Maturity Matrix
- Project Management-Performance Alignment Matrix
- Project Prioritization Matrix
- Project Prioritization-Alignment Matrix
- Project Risk Matrix
- Project Risk-Opportunity Matrix
- Project Risk-Value Matrix
- Promotions Matrix
- Prospecting Matrix
- Public Relations Matrix
- Purchase Decision Matrix
- Quadrant Analysis
- Quality Control Matrix
- Quality Control-Performance Matrix
- Quality Function Deployment Matrix
- Quality Management Capability Assessment Matrix
- Quality Management Capability-Value Alignment Matrix
- Quality Management Capability-Value Proposition-Value Chain Alignment Matrix
- Quality Management Matrix
- Quality Management Maturity Matrix
- Quality-Value Matrix
- Rational Decision-Making Matrix
- Recruitment Capability-Value Matrix
- Recruitment Maturity Matrix
- Relationship Management Matrix
- Relationship Marketing Matrix
- Relationship-Value-Complexity Matrix
- Requirements Traceability Matrix
- Resource Allocation Matrix
- Resource Allocation-Utilization Matrix
- Resource Capability Matrix
- Resource Utilization Matrix
- Risk Analysis Matrix
- Risk Assessment Matrix
- Risk Assessment-Value Matrix
- Risk Management Matrix
- Risk Matrix
- Risk Value Matrix
- Risk-Response Matrix
- Risk-Return Matrix
- Roadmap Matrix
- Root Cause Identification Matrix
- Root Cause Matrix
- Sales and Marketing Alignment Matrix
- Sales and Marketing Performance-Value Chain Alignment Matrix
- Sales and Marketing Performance-Value Matrix
- Sales and Marketing Performance-Value Proposition Alignment Matrix
- Sales and Marketing Performance-Value Proposition-Value Stream Alignment Matrix
- Sales and Marketing-Value Proposition Alignment Matrix
- Sales and Marketing-Value Stream Alignment Matrix
- Sales Capability-Value Matrix
- Sales Effectiveness-Value Matrix
- Sales Force Effectiveness Matrix
- Sales Growth Matrix
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- Sales Performance Matrix
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- Sales Pipeline-Value Matrix
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- Scrum Agile Matrix
- Search Engine Optimization Matrix
- Security Capability-Value Matrix
- Service Blueprinting Matrix
- Service Capability-Value Matrix
- Service Delivery Capability Assessment-Performance Alignment Matrix
- Service Delivery Capability Assessment-Value Alignment Matrix
- Service Delivery Capability Maturity Assessment-Value Matrix
- Service Delivery Capability Maturity Matrix
- Service Delivery Capability-Value Alignment Matrix
- Service Delivery Matrix
- Service Delivery Performance-Value Alignment Matrix
- Service Delivery Performance-Value Matrix
- Service Delivery-Value Alignment Matrix
- Service Delivery-Value Matrix
- Service Design and Delivery Capability Assessment Matrix
- Service Design and Delivery Matrix
- Service Design and Delivery-Value Alignment Matrix
- Service Design Matrix
- Service Excellence Matrix
- Service Innovation-Performance Alignment Matrix
- Service Innovation-Value Matrix
- Service Innovation-Value Proposition Alignment Matrix
- Service Innovation-Value Stream Alignment Matrix
- Service Management Capability Assessment-Value Matrix
- Service Management Capability Maturity Matrix
- Service Maturity Matrix
- Service Performance-Value Matrix
- Service Profit Chain Matrix
- Service Quality Matrix
- Service-Value-Complexity Matrix
- Six Sigma DMAIC Matrix
- Six Thinking Hats Matrix
- Skill Gap Matrix
- Skill-Will Matrix
- Skills Assessment-Development Matrix
- Skills Assessment-Mapping Matrix
- Skills Assessment-Value Matrix
- Skills Development-Performance Alignment Matrix
- Skills Development-Value Matrix
- Skills Management-Performance Alignment Matrix
- Skills Management-Value Matrix
- Social Capital-Value Matrix
- Social Impact Assessment Matrix
- Social Media Analytics Matrix
- Social Media Capability Maturity Matrix
- Social Media Engagement Matrix
- Social Media Listening-Value Matrix
- Social Media Marketing Matrix
- Social Media Strategy Matrix
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- Supply Chain Analysis Matrix
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- Supply Chain Complexity Matrix
- Supply Chain Efficiency Matrix
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- Supply Chain Risk-Performance Matrix
- Supply Chain Risk-Value Matrix
- Supply Chain Visibility Matrix
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- User Experience Matrix
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- Workforce Performance-Value Proposition-Value Chain Alignment Matrix
- Workforce Performance-Value Stream Alignment Matrix
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What is the Social Media Capability Maturity Matrix?
A visual explanation is shown in the image above. The Social Media Capability Maturity Matrix can be described as a matrix with the following quadrants:
- Awareness: Organizations are just beginning to explore the possibilities of social media. Examples: creating a presence on one or two social networks.
- Engagement: Organizations have a strategy in place and are actively engaging with their audience. Examples: measuring the results of their efforts.
- Optimization: Organizations are leveraging data to refine their strategy and optimize their efforts. Examples: using analytics to inform decisions.
- Transformation: Organizations are using social media to drive innovation and transform their business. Examples: using social media to launch new products.
What is the purpose of the Social Media Capability Maturity Matrix?
The Social Media Capability Maturity Matrix is a 2x2 matrix that helps organizations assess their current social media capabilities and plan for future growth. It can be used to identify areas of improvement and track progress over time. The four quadrants of the matrix represent four stages of social media maturity: Awareness, Engagement, Optimization, and Transformation.
In the Awareness quadrant, organizations are just beginning to explore the possibilities of social media. They may have a presence on one or two social networks, but they lack a comprehensive strategy. In the Engagement quadrant, organizations have a strategy in place and are actively engaging with their audience. They are also beginning to measure the results of their efforts. In the Optimization quadrant, organizations are leveraging data to refine their strategy and optimize their efforts. Finally, in the Transformation quadrant, organizations are using social media to drive innovation and transform their business.
The Social Media Capability Maturity Matrix can be used to assess an organization's current capabilities, identify areas of improvement, and track progress over time. It can also be used to develop a comprehensive social media strategy and ensure that all stakeholders are on the same page.
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What templates are related to Social Media Capability Maturity Matrix?
The following templates can also be categorized as business, marketing, finance and are therefore related to Social Media Capability Maturity Matrix: AIDA Marketing Matrix, Affiliate Marketing Matrix, Agile Capability-Value Alignment Matrix, Agile Scaling Matrix, Ansoff Matrix, Asset Allocation Matrix, BCG Matrix, Brand Affinity Matrix. You can browse them using the menu above.
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