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- Customer Effort-Value Matrix
Customer Effort-Value Matrix
The Customer Effort-Value Matrix is a tool used to measure customer effort and value. It is a 2x2 matrix that divides customers into four categories: High Effort/High Value, High Effort/Low Value, Low Effort/High Value, and Low Effort/Low Value.
At a very high level, the Customer Effort-Value Matrix is used in the context of business, marketing, finance.
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- Knowledge Management Capability-Value Alignment Matrix
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- Market Environment-Market Growth Matrix
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- Market Opportunity-Size Matrix
- Market Penetration-Performance Matrix
- Market Penetration-Size Matrix
- Market Positioning Matrix
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- Market Segmentation-Performance Alignment Matrix
- Market Segmentation-Performance Matrix
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- Marketing Performance Matrix
- Marketing Plan Matrix
- Marketing Research Matrix
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- Maturity Assessment Matrix
- Maturity Assessment-Value Matrix
- Maturity Level-Performance Matrix
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- Maturity Level-Value Stream Alignment Matrix
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- Multichannel Attribution Matrix
- Multichannel Marketing Matrix
- Net Present Value Matrix
- Net Profit Margin Matrix
- Net Promoter Score-Insight Matrix
- Net Promoter Score-Performance Alignment Matrix
- Net Promoter Score-Performance Matrix
- Net Promoter Score-Value Alignment Matrix
- Net Promoter Score-Value Proposition Alignment Matrix
- Net Promoter Score-Value Stream Alignment Matrix
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- Open Innovation Matrix
- Operating Model Capability Assessment Matrix
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- Organizational Capability Value Matrix
- Organizational Capability-Performance Matrix
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- Organizational Design-Value Chain Alignment Matrix
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- Organizational Design-Value Stream Alignment Matrix
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- Organizational Effectiveness-Value Matrix
- Organizational Effectiveness-Value Proposition-Value Chain Alignment Matrix
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- Organizational Effectiveness-Value Stream Alignment Matrix
- Organizational Health Assessment Matrix
- Organizational Health Matrix
- Organizational Performance Matrix
- Organizational Performance-Effectiveness Matrix
- Organizational Performance-Value Matrix
- Organizational Readiness-Value Matrix
- Organizational Resilience Matrix
- Organizational Resilience-Performance Matrix
- Organizational Resilience-Value Chain Alignment Matrix
- Organizational Resilience-Value Matrix
- Organizational Resilience-Value Proposition-Value Stream Alignment Matrix
- Organizational Resilience-Value Stream Alignment Matrix
- Organizational Risk-Opportunity Matrix
- Organizational Structure-Value Matrix
- Organizational Sustainability Matrix
- Outsourcing Matrix
- Outsourcing Risk-Value Matrix
- Paid Search-Competitive Positioning Matrix
- Partner Selection Matrix
- Partnership Marketing Matrix
- People Capability Maturity Matrix
- Perception-Positioning Matrix
- Performance and Potential Matrix
- Performance Appraisal Matrix
- Performance Feedback Matrix
- Performance Management Maturity Matrix
- Performance Management-Value Chain Alignment Matrix
- Performance Management-Value Matrix
- Performance Management-Value Proposition-Value Stream Alignment Matrix
- Performance Management-Value Stream Alignment Matrix
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- Performance-Value Chain Alignment Matrix
- Performance-Value Matrix
- Performance-Value-Complexity Matrix
- Personality Assessment-Value Matrix
- Personalization Matrix
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- PICK Matrix
- Porter's Five Forces Framework
- Portfolio Analysis Matrix
- Portfolio Analysis-Evaluation Matrix
- Portfolio Analysis-Performance Alignment Matrix
- Portfolio Analysis-Value Alignment Matrix
- Portfolio Assessment-Performance Alignment Matrix
- Portfolio Optimization-Value Alignment Matrix
- Portfolio Optimization-Value Stream Alignment Matrix
- Portfolio Performance-Value Matrix
- Positioning Matrix
- Process Capability Assessment-Value Alignment Matrix
- Process Capability Matrix
- Process Capability-Performance Matrix
- Process Capability-Value Alignment Matrix
- Process Improvement Matrix
- Process Improvement Maturity Matrix
- Process Improvement-Performance Alignment Matrix
- Process Improvement-Value Alignment Matrix
- Process Improvement-Value Stream Alignment Matrix
- Procurement Capability-Value Matrix
- Procurement Maturity Matrix
- Product Adoption Matrix
- Product Costing Matrix
- Product Design Matrix
- Product Design-Development Matrix
- Product Design-Value Matrix
- Product Development Matrix
- Product Development-Reward Matrix
- Product Development-Risk Matrix
- Product Development-Risk-Value Alignment Matrix
- Product Development-Value Matrix
- Product Differentiation Matrix
- Product Feature Matrix
- Product Feature-Value Alignment Matrix
- Product Feature-Value Matrix
- Product Launch-Performance Matrix
- Product Life Cycle Matrix
- Product Portfolio Matrix
- Product Positioning Matrix
- Product Roadmap Matrix
- Product Roadmap-Performance Matrix
- Product-Market Fit Matrix
- Product-Market-Technology Matrix
- Product-Service Matrix
- Product-Service Mix Matrix
- Product/Market Matrix
- Productivity Improvement Matrix
- Program Management Maturity Matrix
- Project Benefit Matrix
- Project Charter Matrix
- Project Management Capability Assessment-Value Matrix
- Project Management Capability-Performance Alignment Matrix
- Project Management Capability-Value Proposition Alignment Matrix
- Project Management Capability-Value Stream Alignment Matrix
- Project Management Matrix
- Project Management Office Maturity Matrix
- Project Management-Performance Alignment Matrix
- Project Prioritization Matrix
- Project Prioritization-Alignment Matrix
- Project Risk Matrix
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- Project Risk-Value Matrix
- Promotions Matrix
- Prospecting Matrix
- Public Relations Matrix
- Purchase Decision Matrix
- Quadrant Analysis
- Quality Control Matrix
- Quality Control-Performance Matrix
- Quality Function Deployment Matrix
- Quality Management Capability Assessment Matrix
- Quality Management Capability-Value Alignment Matrix
- Quality Management Capability-Value Proposition-Value Chain Alignment Matrix
- Quality Management Matrix
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- Quality-Value Matrix
- Rational Decision-Making Matrix
- Recruitment Capability-Value Matrix
- Recruitment Maturity Matrix
- Relationship Management Matrix
- Relationship Marketing Matrix
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- Requirements Traceability Matrix
- Resource Allocation Matrix
- Resource Allocation-Utilization Matrix
- Resource Capability Matrix
- Resource Utilization Matrix
- Risk Analysis Matrix
- Risk Assessment Matrix
- Risk Assessment-Value Matrix
- Risk Management Matrix
- Risk Matrix
- Risk Value Matrix
- Risk-Response Matrix
- Risk-Return Matrix
- Roadmap Matrix
- Root Cause Identification Matrix
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- Sales and Marketing Alignment Matrix
- Sales and Marketing Performance-Value Chain Alignment Matrix
- Sales and Marketing Performance-Value Matrix
- Sales and Marketing Performance-Value Proposition Alignment Matrix
- Sales and Marketing Performance-Value Proposition-Value Stream Alignment Matrix
- Sales and Marketing-Value Proposition Alignment Matrix
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- Sales Effectiveness-Value Matrix
- Sales Force Effectiveness Matrix
- Sales Growth Matrix
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- Service Blueprinting Matrix
- Service Capability-Value Matrix
- Service Delivery Capability Assessment-Performance Alignment Matrix
- Service Delivery Capability Assessment-Value Alignment Matrix
- Service Delivery Capability Maturity Assessment-Value Matrix
- Service Delivery Capability Maturity Matrix
- Service Delivery Capability-Value Alignment Matrix
- Service Delivery Matrix
- Service Delivery Performance-Value Alignment Matrix
- Service Delivery Performance-Value Matrix
- Service Delivery-Value Alignment Matrix
- Service Delivery-Value Matrix
- Service Design and Delivery Capability Assessment Matrix
- Service Design and Delivery Matrix
- Service Design and Delivery-Value Alignment Matrix
- Service Design Matrix
- Service Excellence Matrix
- Service Innovation-Performance Alignment Matrix
- Service Innovation-Value Matrix
- Service Innovation-Value Proposition Alignment Matrix
- Service Innovation-Value Stream Alignment Matrix
- Service Management Capability Assessment-Value Matrix
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- Service Performance-Value Matrix
- Service Profit Chain Matrix
- Service Quality Matrix
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- Skill Gap Matrix
- Skill-Will Matrix
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- Skills Assessment-Mapping Matrix
- Skills Assessment-Value Matrix
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- Skills Management-Value Matrix
- Social Capital-Value Matrix
- Social Impact Assessment Matrix
- Social Media Analytics Matrix
- Social Media Capability Maturity Matrix
- Social Media Engagement Matrix
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What is the Customer Effort-Value Matrix?
A visual explanation is shown in the image above. The Customer Effort-Value Matrix can be described as a matrix with the following quadrants:
- High Effort/High Value: Customers who require a lot of effort to keep, but who are highly valuable to the company (e.g. a high-spending customer).
- High Effort/Low Value: Customers who require a lot of effort to keep, but who are not very valuable to the company (e.g. a low-spending customer).
- Low Effort/High Value: Customers who require very little effort to keep, but who are highly valuable to the company (e.g. a loyal customer).
- Low Effort/Low Value: Customers who require very little effort to keep, but who are not very valuable to the company (e.g. a one-time customer).
What is the purpose of the Customer Effort-Value Matrix?
The Customer Effort-Value Matrix is a tool used to measure customer effort and value. It is a 2x2 matrix that divides customers into four categories: High Effort/High Value, High Effort/Low Value, Low Effort/High Value, and Low Effort/Low Value. Each of these categories can be used to identify customers who are most likely to be profitable, and those who are not.
The High Effort/High Value customers are those who require a lot of effort to keep, but who are also highly valuable to the company. These customers should be given the most attention, as they are the most likely to be profitable. The High Effort/Low Value customers are those who require a lot of effort to keep, but who are not very valuable to the company. These customers should be given the least attention, as they are the least likely to be profitable.
The Low Effort/High Value customers are those who require very little effort to keep, but who are highly valuable to the company. These customers should be given some attention, as they are likely to be profitable. The Low Effort/Low Value customers are those who require very little effort to keep, but who are not very valuable to the company. These customers should be given the least attention, as they are the least likely to be profitable.
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What templates are related to Customer Effort-Value Matrix?
The following templates can also be categorized as business, marketing, finance and are therefore related to Customer Effort-Value Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.
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