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- Perception-Positioning Matrix
Perception-Positioning Matrix
The Perception-Positioning Matrix is a 2x2 matrix used to help businesses understand how their product or service is perceived by customers and how it is positioned in the market.
At a very high level, the Perception-Positioning Matrix is used in the context of business, marketing, finance.
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- Market Environment-Market Size Matrix
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- Market Growth Matrix
- Market Growth-Competitive Positioning Matrix
- Market Opportunity Matrix
- Market Opportunity-Performance Matrix
- Market Opportunity-Size Matrix
- Market Penetration-Performance Matrix
- Market Penetration-Size Matrix
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- Market Segmentation-Performance Matrix
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- Marketing Plan Matrix
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- Maturity Assessment-Value Matrix
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- Net Profit Margin Matrix
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- Organizational Design-Value Stream Alignment Matrix
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- Organizational Effectiveness-Value Matrix
- Organizational Effectiveness-Value Proposition-Value Chain Alignment Matrix
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- Organizational Health Assessment Matrix
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- Organizational Performance Matrix
- Organizational Performance-Effectiveness Matrix
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- Organizational Resilience Matrix
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- Outsourcing Risk-Value Matrix
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- Partner Selection Matrix
- Partnership Marketing Matrix
- People Capability Maturity Matrix
- Perception-Positioning Matrix
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- Performance Appraisal Matrix
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- Personalization Matrix
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- Portfolio Analysis Matrix
- Portfolio Analysis-Evaluation Matrix
- Portfolio Analysis-Performance Alignment Matrix
- Portfolio Analysis-Value Alignment Matrix
- Portfolio Assessment-Performance Alignment Matrix
- Portfolio Optimization-Value Alignment Matrix
- Portfolio Optimization-Value Stream Alignment Matrix
- Portfolio Performance-Value Matrix
- Positioning Matrix
- Process Capability Assessment-Value Alignment Matrix
- Process Capability Matrix
- Process Capability-Performance Matrix
- Process Capability-Value Alignment Matrix
- Process Improvement Matrix
- Process Improvement Maturity Matrix
- Process Improvement-Performance Alignment Matrix
- Process Improvement-Value Alignment Matrix
- Process Improvement-Value Stream Alignment Matrix
- Procurement Capability-Value Matrix
- Procurement Maturity Matrix
- Product Adoption Matrix
- Product Costing Matrix
- Product Design Matrix
- Product Design-Development Matrix
- Product Design-Value Matrix
- Product Development Matrix
- Product Development-Reward Matrix
- Product Development-Risk Matrix
- Product Development-Risk-Value Alignment Matrix
- Product Development-Value Matrix
- Product Differentiation Matrix
- Product Feature Matrix
- Product Feature-Value Alignment Matrix
- Product Feature-Value Matrix
- Product Launch-Performance Matrix
- Product Life Cycle Matrix
- Product Portfolio Matrix
- Product Positioning Matrix
- Product Roadmap Matrix
- Product Roadmap-Performance Matrix
- Product-Market Fit Matrix
- Product-Market-Technology Matrix
- Product-Service Matrix
- Product-Service Mix Matrix
- Product/Market Matrix
- Productivity Improvement Matrix
- Program Management Maturity Matrix
- Project Benefit Matrix
- Project Charter Matrix
- Project Management Capability Assessment-Value Matrix
- Project Management Capability-Performance Alignment Matrix
- Project Management Capability-Value Proposition Alignment Matrix
- Project Management Capability-Value Stream Alignment Matrix
- Project Management Matrix
- Project Management Office Maturity Matrix
- Project Management-Performance Alignment Matrix
- Project Prioritization Matrix
- Project Prioritization-Alignment Matrix
- Project Risk Matrix
- Project Risk-Opportunity Matrix
- Project Risk-Value Matrix
- Promotions Matrix
- Prospecting Matrix
- Public Relations Matrix
- Purchase Decision Matrix
- Quadrant Analysis
- Quality Control Matrix
- Quality Control-Performance Matrix
- Quality Function Deployment Matrix
- Quality Management Capability Assessment Matrix
- Quality Management Capability-Value Alignment Matrix
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- Relationship Management Matrix
- Relationship Marketing Matrix
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- Requirements Traceability Matrix
- Resource Allocation Matrix
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- Resource Capability Matrix
- Resource Utilization Matrix
- Risk Analysis Matrix
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- Risk-Return Matrix
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- Root Cause Identification Matrix
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- Sales and Marketing Performance-Value Matrix
- Sales and Marketing Performance-Value Proposition Alignment Matrix
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- Sales and Marketing-Value Proposition Alignment Matrix
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- Service Delivery Capability Assessment-Performance Alignment Matrix
- Service Delivery Capability Assessment-Value Alignment Matrix
- Service Delivery Capability Maturity Assessment-Value Matrix
- Service Delivery Capability Maturity Matrix
- Service Delivery Capability-Value Alignment Matrix
- Service Delivery Matrix
- Service Delivery Performance-Value Alignment Matrix
- Service Delivery Performance-Value Matrix
- Service Delivery-Value Alignment Matrix
- Service Delivery-Value Matrix
- Service Design and Delivery Capability Assessment Matrix
- Service Design and Delivery Matrix
- Service Design and Delivery-Value Alignment Matrix
- Service Design Matrix
- Service Excellence Matrix
- Service Innovation-Performance Alignment Matrix
- Service Innovation-Value Matrix
- Service Innovation-Value Proposition Alignment Matrix
- Service Innovation-Value Stream Alignment Matrix
- Service Management Capability Assessment-Value Matrix
- Service Management Capability Maturity Matrix
- Service Maturity Matrix
- Service Performance-Value Matrix
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- Service Quality Matrix
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- Skill Gap Matrix
- Skill-Will Matrix
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- Skills Assessment-Mapping Matrix
- Skills Assessment-Value Matrix
- Skills Development-Performance Alignment Matrix
- Skills Development-Value Matrix
- Skills Management-Performance Alignment Matrix
- Skills Management-Value Matrix
- Social Capital-Value Matrix
- Social Impact Assessment Matrix
- Social Media Analytics Matrix
- Social Media Capability Maturity Matrix
- Social Media Engagement Matrix
- Social Media Listening-Value Matrix
- Social Media Marketing Matrix
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What is the Perception-Positioning Matrix?
A visual explanation is shown in the image above. The Perception-Positioning Matrix can be described as a matrix with the following quadrants:
- High Quality, Poorly Positioned: Products or services that are perceived as high quality but are not well positioned in the market, e.g. a luxury car with a low market share.
- High Quality, Well Positioned: Products or services that are perceived as high quality and are well positioned in the market, e.g. a luxury car with a high market share.
- Low Quality, Poorly Positioned: Products or services that are perceived as low quality but are not well positioned in the market, e.g. a budget car with a low market share.
- Low Quality, Well Positioned: Products or services that are perceived as low quality and are well positioned in the market, e.g. a budget car with a high market share.
What is the purpose of the Perception-Positioning Matrix?
The Perception-Positioning Matrix is a 2x2 matrix used to help businesses understand how their product or service is perceived by customers and how it is positioned in the market. It is a useful tool for understanding the competitive landscape and identifying opportunities to differentiate from competitors.
The matrix has four quadrants, each representing a different combination of perception and positioning. The top left quadrant represents products or services that are perceived as high quality but are not well positioned in the market. The top right quadrant represents products or services that are perceived as high quality and are well positioned in the market. The bottom left quadrant represents products or services that are perceived as low quality but are not well positioned in the market. The bottom right quadrant represents products or services that are perceived as low quality and are well positioned in the market.
By understanding how customers perceive a product or service and how it is positioned in the market, businesses can identify opportunities to differentiate from competitors and create a competitive advantage.
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What templates are related to Perception-Positioning Matrix?
The following templates can also be categorized as business, marketing, finance and are therefore related to Perception-Positioning Matrix: AIDA Marketing Matrix, Affiliate Marketing Matrix, Agile Capability-Value Alignment Matrix, Agile Scaling Matrix, Ansoff Matrix, Asset Allocation Matrix, BCG Matrix, Brand Affinity Matrix. You can browse them using the menu above.
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