Idea Evaluation Matrix

The Idea Evaluation Matrix is a tool used to evaluate the potential success of a new idea or concept. It is a 2x2 matrix that helps to quickly assess the feasibility and desirability of an idea.

At a very high level, the Idea Evaluation Matrix is used in the context of business, marketing, finance.

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What is the Idea Evaluation Matrix?

A visual explanation is shown in the image above. The Idea Evaluation Matrix can be described as a matrix with the following quadrants:

  1. Feasible and Desirable: Ideas that are both feasible and desirable, such as launching a new product or service, expanding into a new market, or creating a new marketing campaign.
  2. Feasible but Undesirable: Ideas that are feasible but not desirable, such as launching a product or service that is not in demand, expanding into a market that is not profitable, or creating a marketing campaign that is not effective.
  3. Undesirable but Feasible: Ideas that are undesirable but feasible, such as launching a product or service that is not in demand, expanding into a market that is not profitable, or creating a marketing campaign that is not effective.
  4. Undesirable and Infeasible: Ideas that are both undesirable and infeasible, such as launching a product or service that is not in demand, expanding into a market that is not profitable, or creating a marketing campaign that is not effective.

What is the purpose of the Idea Evaluation Matrix?

The Idea Evaluation Matrix is a tool used to evaluate the potential success of a new idea or concept. It is a 2x2 matrix that helps to quickly assess the feasibility and desirability of an idea. The matrix is divided into four quadrants, each of which represents a different aspect of the idea.

The top left quadrant is labeled “Feasible and Desirable” and is used to represent ideas that are both feasible and desirable. These are ideas that have a high chance of success and are likely to be accepted by the target audience. Examples of ideas that would fit into this quadrant include launching a new product or service, expanding into a new market, or creating a new marketing campaign.

The top right quadrant is labeled “Feasible but Undesirable” and is used to represent ideas that are feasible but not desirable. These are ideas that may be technically possible but are unlikely to be accepted by the target audience. Examples of ideas that would fit into this quadrant include launching a product or service that is not in demand, expanding into a market that is not profitable, or creating a marketing campaign that is not effective.

The bottom left quadrant is labeled “Undesirable but Feasible” and is used to represent ideas that are undesirable but feasible. These are ideas that may be accepted by the target audience but are not likely to be successful. Examples of ideas that would fit into this quadrant include launching a product or service that is not in demand, expanding into a market that is not profitable, or creating a marketing campaign that is not effective.

The bottom right quadrant is labeled “Undesirable and Infeasible” and is used to represent ideas that are both undesirable and infeasible. These are ideas that are not likely to be accepted by the target audience and are not likely to be successful. Examples of ideas that would fit into this quadrant include launching a product or service that is not in demand, expanding into a market that is not profitable, or creating a marketing campaign that is not effective.


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What templates are related to Idea Evaluation Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Idea Evaluation Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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