Relationship-Value-Complexity Matrix

The Relationship-Value-Complexity Matrix is a 2x2 matrix used to assess the relationship, value, and complexity of a project or product. It helps prioritize projects and products by evaluating their potential for success.

At a very high level, the Relationship-Value-Complexity Matrix is used in the context of business, marketing, finance.

Relationship-Value-Complexity Matrix quadrant descriptions, including examples
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What is the Relationship-Value-Complexity Matrix?

A visual explanation is shown in the image above. The Relationship-Value-Complexity Matrix can be described as a matrix with the following quadrants:

  1. Relationship: Low to high relationship with the customer, e.g. existing customer vs. new customer
  2. Value: Low to high value to the customer, e.g. cost savings vs. revenue generation
  3. Complexity: Low to high complexity of the project or product, e.g. simple vs. complex
  4. High Priority: Combination of the other three quadrants, e.g. high relationship, high value, low complexity

What is the purpose of the Relationship-Value-Complexity Matrix?

The Relationship-Value-Complexity Matrix is a 2x2 matrix used to assess the relationship, value, and complexity of a project or product. It helps prioritize projects and products by evaluating their potential for success.

The matrix has four quadrants: Relationship, Value, Complexity, and High Priority. Each quadrant is evaluated on a scale of Low to High. Projects and products that fall into the High Priority quadrant are the most likely to be successful.

The Relationship quadrant evaluates the relationship between the project or product and the customer. The Value quadrant evaluates the value that the project or product provides to the customer. The Complexity quadrant evaluates the complexity of the project or product. The High Priority quadrant is the combination of the other three quadrants.

The Relationship-Value-Complexity Matrix is a useful tool for businesses to prioritize projects and products. It can help businesses make informed decisions about which projects and products to focus on.


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What templates are related to Relationship-Value-Complexity Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Relationship-Value-Complexity Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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