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- Net Promoter Score-Value Alignment Matrix
Net Promoter Score-Value Alignment Matrix
The Net Promoter Score-Value Alignment Matrix is a 2x2 matrix used to measure customer loyalty and satisfaction. It is based on the Net Promoter Score (NPS) which is a score from -100 to 100 that measures how likely customers are to recommend a product or service to others.
At a very high level, the Net Promoter Score-Value Alignment Matrix is used in the context of business, marketing, finance.
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- Social Media Engagement Matrix
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- SWOT Analysis Matrix for Marketing
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- Target Market Matrix
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- The 7 Habits of Highly Effective People
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- User Experience Matrix
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- Viral Marketing Matrix
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- Website Traffic-Conversion Matrix
- Work Breakdown Structure (WBS)
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- Workforce Performance-Value Chain Alignment Matrix
- Workforce Performance-Value Proposition-Value Chain Alignment Matrix
- Workforce Performance-Value Stream Alignment Matrix
- Workforce Skill Development Matrix
- YouTube Marketing Matrix
What is the Net Promoter Score-Value Alignment Matrix?
A visual explanation is shown in the image above. The Net Promoter Score-Value Alignment Matrix can be described as a matrix with the following quadrants:
- Detractors: Customers with a negative NPS score, unlikely to recommend the product or service to others.
- Passives: Customers with a neutral NPS score, neither likely nor unlikely to recommend the product or service to others.
- Promoters: Customers with a positive NPS score, likely to recommend the product or service to others.
- Advocates: Customers with an extremely positive NPS score, very likely to recommend the product or service to others.
What is the purpose of the Net Promoter Score-Value Alignment Matrix?
The Net Promoter Score-Value Alignment Matrix is a 2x2 matrix used to measure customer loyalty and satisfaction. It is based on the Net Promoter Score (NPS) which is a score from -100 to 100 that measures how likely customers are to recommend a product or service to others. The matrix is divided into four quadrants, each representing a different level of customer loyalty and satisfaction.
The top-left quadrant is labeled 'Detractors' and represents customers who have a negative NPS score. These customers are unlikely to recommend the product or service to others and may be dissatisfied with the product or service. A literal example of a Detractor would be a customer who has a NPS score of -50.
The top-right quadrant is labeled 'Passives' and represents customers who have a neutral NPS score. These customers are neither likely nor unlikely to recommend the product or service to others and may be indifferent to the product or service. A literal example of a Passive would be a customer who has a NPS score of 0.
The bottom-left quadrant is labeled 'Promoters' and represents customers who have a positive NPS score. These customers are likely to recommend the product or service to others and may be satisfied with the product or service. A literal example of a Promoter would be a customer who has a NPS score of 50.
The bottom-right quadrant is labeled 'Advocates' and represents customers who have an extremely positive NPS score. These customers are very likely to recommend the product or service to others and may be highly satisfied with the product or service. A literal example of an Advocate would be a customer who has a NPS score of 100.
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What templates are related to Net Promoter Score-Value Alignment Matrix?
The following templates can also be categorized as business, marketing, finance and are therefore related to Net Promoter Score-Value Alignment Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.
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