Net Promoter Score-Value Alignment Matrix

The Net Promoter Score-Value Alignment Matrix is a 2x2 matrix that helps businesses evaluate the alignment between customer satisfaction (measured by Net Promoter Score) and the value they perceive from the product or service. It aids in identifying areas for improvement and strategic focus.

At a very high level, the Net Promoter Score-Value Alignment Matrix is used in the context of business, marketing, customer experience.

Net Promoter Score-Value Alignment Matrix quadrant descriptions, including examples
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What is the Net Promoter Score-Value Alignment Matrix?

A visual explanation is shown in the image above. The Net Promoter Score-Value Alignment Matrix can be described as a matrix with the following quadrants:

  1. High NPS, High Value: Customers are highly satisfied and perceive high value. Example: Loyal customers who frequently recommend the product.
  2. High NPS, Low Value: Customers are satisfied but perceive low value. Example: Customers who like the brand but find the product overpriced.
  3. Low NPS, High Value: Customers are dissatisfied but perceive high value. Example: Customers who see potential but are unhappy with the current experience.
  4. Low NPS, Low Value: Customers are dissatisfied and perceive low value. Example: Customers who are likely to churn and do not recommend the product.

What is the purpose of the Net Promoter Score-Value Alignment Matrix?

The Net Promoter Score-Value Alignment Matrix is a strategic tool used by businesses to assess how well their offerings align with customer expectations and satisfaction. The matrix is divided into four quadrants based on two axes: Net Promoter Score (NPS) and perceived value. The NPS axis measures customer loyalty and satisfaction, while the perceived value axis gauges the value customers believe they receive from the product or service.

Businesses use this matrix to identify areas where they excel and areas needing improvement. For example, a high NPS and high perceived value indicate strong customer loyalty and satisfaction, suggesting that the business should continue its current strategies. Conversely, a low NPS and low perceived value highlight significant issues that require immediate attention.

Use cases for this matrix include customer feedback analysis, strategic planning, and performance evaluation. By regularly updating and analyzing the matrix, businesses can make data-driven decisions to enhance customer satisfaction and value alignment, ultimately leading to increased customer retention and business growth.


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What templates are related to Net Promoter Score-Value Alignment Matrix?

The following templates can also be categorized as business, marketing, customer experience and are therefore related to Net Promoter Score-Value Alignment Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.

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