Technology Strategy-Value Matrix

The Technology Strategy-Value Matrix is a 2x2 matrix used to evaluate the potential of a technology or product in terms of its strategic value and technological capability.

At a very high level, the Technology Strategy-Value Matrix is used in the context of business, technology, strategy.

Technology Strategy-Value Matrix quadrant descriptions, including examples
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What is the Technology Strategy-Value Matrix?

A visual explanation is shown in the image above. The Technology Strategy-Value Matrix can be described as a matrix with the following quadrants:

  1. High Value, Low Capability: Technologies or products that have high strategic value but low technological capability. Example: new mobile payment platform.
  2. High Value, High Capability: Technologies or products that have both high strategic value and high technological capability. Example: cloud-based customer relationship management (CRM) system.
  3. Low Value, Low Capability: Technologies or products that have low strategic value and low technological capability. Example: virtual reality game.
  4. Low Value, High Capability: Technologies or products that have low strategic value but high technological capability. Example: voice recognition system.

What is the purpose of the Technology Strategy-Value Matrix?

The Technology Strategy-Value Matrix is a 2x2 matrix used to evaluate the potential of a technology or product in terms of its strategic value and technological capability. It is a useful tool for companies to identify and prioritize their technology investments. The matrix is composed of four quadrants, each representing a different combination of strategic value and technological capability.

The top-left quadrant is labeled “High Value, Low Capability” and represents technologies or products that have high strategic value but low technological capability. These are technologies that are worth investing in, but require significant development and resources to be successful. An example of this quadrant would be a new mobile payment platform.

The top-right quadrant is labeled “High Value, High Capability” and represents technologies or products that have both high strategic value and high technological capability. These are technologies that are worth investing in and have a high likelihood of success. An example of this quadrant would be a cloud-based customer relationship management (CRM) system.

The bottom-left quadrant is labeled “Low Value, Low Capability” and represents technologies or products that have low strategic value and low technological capability. These are technologies that are not worth investing in and require significant development and resources to be successful. An example of this quadrant would be a virtual reality game.

The bottom-right quadrant is labeled “Low Value, High Capability” and represents technologies or products that have low strategic value but high technological capability. These are technologies that are not worth investing in but have a high likelihood of success. An example of this quadrant would be a voice recognition system.


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What templates are related to Technology Strategy-Value Matrix?

The following templates can also be categorized as business, technology, strategy and are therefore related to Technology Strategy-Value Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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