Franchise Growth-Value Matrix

The Franchise Growth-Value Matrix is a 2x2 matrix used to assess the potential of a franchise business. It looks at the growth potential of the franchise and its value to the franchisee.

At a very high level, the Franchise Growth-Value Matrix is used in the context of business, marketing, finance.

Franchise Growth-Value Matrix quadrant descriptions, including examples
Want to try this template?
Other Templates

What is the Franchise Growth-Value Matrix?

A visual explanation is shown in the image above. The Franchise Growth-Value Matrix can be described as a matrix with the following quadrants:

  1. High Growth, Low Value: This quadrant represents a franchise with high growth potential, but low value to the franchisee, such as a new franchise.
  2. High Growth, High Value: This quadrant represents a franchise with high growth potential and high value to the franchisee, such as an established franchise.
  3. Low Growth, Low Value: This quadrant represents a franchise with low growth potential, but low value to the franchisee, such as a mature franchise.
  4. Low Growth, High Value: This quadrant represents a franchise with low growth potential and high value to the franchisee, such as an established franchise with a high cost of entry.

What is the purpose of the Franchise Growth-Value Matrix?

The Franchise Growth-Value Matrix is a 2x2 matrix used to assess the potential of a franchise business. It looks at the growth potential of the franchise and its value to the franchisee. The matrix is divided into four quadrants, each representing a different combination of growth and value.

The top-left quadrant represents high growth potential and low value. This could represent a franchise that is just starting out and has potential for growth, but may not be a good investment for the franchisee. The top-right quadrant represents high growth potential and high value. This could represent a franchise that is already established and has a lot of potential for growth, but also has a high cost of entry.

The bottom-left quadrant represents low growth potential and low value. This could represent a franchise that is mature and not likely to grow much, but is a good investment for the franchisee. The bottom-right quadrant represents low growth potential and high value. This could represent a franchise that is mature and not likely to grow much, but has a high cost of entry.


Want to try this template?

What templates are related to Franchise Growth-Value Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Franchise Growth-Value Matrix: AIDA Marketing Matrix, Affiliate Marketing Matrix, Agile Capability-Value Alignment Matrix, Agile Scaling Matrix, Ansoff Matrix, Asset Allocation Matrix, BCG Matrix, Brand Affinity Matrix. You can browse them using the menu above.

How can I use Franchise Growth-Value Matrix in Priority Matrix?

You can get Franchise Growth-Value Matrix in your Priority Matrix in just a moment:

  1. Click to sign in or create an account in the system
  2. Start adding your items to the matrix
  3. If you prefer it, download Priority Matrix and take your data with you

Learn more about Franchise Growth-Value Matrix, and get free access to lots of other templates, at templates.app. Once you are comfortable with the document, you can easily export to Excel, if you prefer to work that way.

If you have any questions and you can't find the answer in our knowledge base, don't hesitate to contact us for help.