Lean Matrix

The Lean Matrix is a 2x2 matrix used to evaluate the potential of a product or service in terms of its market potential and its technical feasibility. It is used to assess the viability of a product or service and to prioritize resources.

At a very high level, the Lean Matrix is used in the context of business, marketing, finance.

Lean Matrix quadrant descriptions, including examples
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What is the Lean Matrix?

A visual explanation is shown in the image above. The Lean Matrix can be described as a matrix with the following quadrants:

  1. High Market Potential & High Technical Feasibility: Products or services that have high market potential and high technical feasibility, such as a new smartphone app.
  2. High Market Potential & Low Technical Feasibility: Products or services that have high market potential but low technical feasibility, such as a new type of hoverboard.
  3. Low Market Potential & High Technical Feasibility: Products or services that have low market potential but high technical feasibility, such as a new type of paper clip.
  4. Low Market Potential & Low Technical Feasibility: Products or services that have low market potential and low technical feasibility, such as a new type of pencil sharpener.

What is the purpose of the Lean Matrix?

The Lean Matrix is a 2x2 matrix used to evaluate the potential of a product or service in terms of its market potential and its technical feasibility. It is used to assess the viability of a product or service and to prioritize resources.

The Lean Matrix is divided into four quadrants, each representing a different combination of market potential and technical feasibility. The top-left quadrant represents products or services that have high market potential and high technical feasibility. The top-right quadrant represents products or services that have high market potential but low technical feasibility. The bottom-left quadrant represents products or services that have low market potential but high technical feasibility. The bottom-right quadrant represents products or services that have low market potential and low technical feasibility.

The Lean Matrix is a useful tool for entrepreneurs, product managers, and marketers to quickly assess the viability of a product or service. It can be used to prioritize resources and make decisions about which products or services to focus on.


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What templates are related to Lean Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Lean Matrix: AIDA Marketing Matrix, Affiliate Marketing Matrix, Agile Capability-Value Alignment Matrix, Agile Scaling Matrix, Ansoff Matrix, Asset Allocation Matrix, BCG Matrix, Brand Affinity Matrix. You can browse them using the menu above.

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