Net Promoter Score-Performance Alignment Matrix

The Net Promoter Score-Performance Alignment Matrix is a 2x2 matrix used to measure customer loyalty and performance. It can be used to identify areas of improvement, track customer satisfaction, and make decisions on how to improve customer experience.

At a very high level, the Net Promoter Score-Performance Alignment Matrix is used in the context of business, marketing, finance.

Net Promoter Score-Performance Alignment Matrix quadrant descriptions, including examples
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What is the Net Promoter Score-Performance Alignment Matrix?

A visual explanation is shown in the image above. The Net Promoter Score-Performance Alignment Matrix can be described as a matrix with the following quadrants:

  1. Promoters: Customers who are highly satisfied with the product or service and are likely to recommend it to others (e.g. 'I would definitely recommend this product to a friend')
  2. Passives: Customers who are satisfied but not enthusiastic about the product or service (e.g. 'I'm satisfied with the product')
  3. Detractors: Customers who are unhappy with the product or service and are likely to spread negative word-of-mouth (e.g. 'I would not recommend this product to a friend')
  4. Non-Responders: Customers who have not provided feedback (e.g. 'No response')

What is the purpose of the Net Promoter Score-Performance Alignment Matrix?

The Net Promoter Score-Performance Alignment Matrix is a 2x2 matrix used to measure customer loyalty and performance. It is based on the Net Promoter Score (NPS), which is a customer loyalty metric used to measure customer satisfaction. The NPS-Performance Alignment Matrix is used to identify areas of improvement, track customer satisfaction, and make decisions on how to improve customer experience.

The matrix is divided into four quadrants: Promoters, Passives, Detractors, and Non-Responders. Promoters are customers who are highly satisfied with the product or service and are likely to recommend it to others. Passives are customers who are satisfied but not enthusiastic about the product or service. Detractors are customers who are unhappy with the product or service and are likely to spread negative word-of-mouth. Non-Responders are customers who have not provided feedback.

The NPS-Performance Alignment Matrix is a useful tool for businesses to understand customer loyalty and performance. It can help businesses identify areas of improvement, track customer satisfaction, and make decisions on how to improve customer experience.


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What templates are related to Net Promoter Score-Performance Alignment Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Net Promoter Score-Performance Alignment Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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