Net Promoter Score-Performance Matrix

The Net Promoter Score-Performance Matrix is a 2x2 matrix that is used to measure customer loyalty and satisfaction. It is based on the Net Promoter Score (NPS) and is used to compare customer loyalty and satisfaction across different products, services, or customer segments.

At a very high level, the Net Promoter Score-Performance Matrix is used in the context of business, marketing, finance.

Net Promoter Score-Performance Matrix quadrant descriptions, including examples
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What is the Net Promoter Score-Performance Matrix?

A visual explanation is shown in the image above. The Net Promoter Score-Performance Matrix can be described as a matrix with the following quadrants:

  1. Promoters: Customers who are highly satisfied with the product or service and are likely to recommend it to others (e.g. 9-10 on NPS scale)
  2. Passives: Customers who are satisfied with the product or service but are not likely to recommend it to others (e.g. 7-8 on NPS scale)
  3. Detractors: Customers who are dissatisfied with the product or service and are likely to discourage others from using it (e.g. 0-6 on NPS scale)
  4. Non-Responders: Customers who have not responded to the NPS survey (e.g. no response on NPS scale)

What is the purpose of the Net Promoter Score-Performance Matrix?

The Net Promoter Score-Performance Matrix is a 2x2 matrix that is used to measure customer loyalty and satisfaction. It is based on the Net Promoter Score (NPS), which is a customer loyalty metric that measures how likely customers are to recommend a company, product, or service to their friends and family. The NPS-Performance Matrix is used to compare customer loyalty and satisfaction across different products, services, or customer segments.

The matrix is divided into four quadrants: Promoters, Passives, Detractors, and Non-Responders. Promoters are customers who are highly satisfied with the product or service and are likely to recommend it to others. Passives are customers who are satisfied with the product or service but are not likely to recommend it to others. Detractors are customers who are dissatisfied with the product or service and are likely to discourage others from using it. Non-Responders are customers who have not responded to the NPS survey.

The NPS-Performance Matrix can be used to identify areas of improvement and to track customer loyalty over time. It can also be used to compare customer loyalty across different products, services, or customer segments. By understanding customer loyalty, companies can make informed decisions about how to improve their products and services.


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What templates are related to Net Promoter Score-Performance Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Net Promoter Score-Performance Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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