Impact-Readiness-Feasibility Matrix

The Impact-Readiness-Feasibility Matrix is a 2x2 matrix that helps business decision makers prioritize projects and initiatives based on their potential impact, readiness, and feasibility. It is a useful tool for assessing the viability of projects and initiatives.

At a very high level, the Impact-Readiness-Feasibility Matrix is used in the context of business, marketing, finance.

Impact-Readiness-Feasibility Matrix quadrant descriptions, including examples
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What is the Impact-Readiness-Feasibility Matrix?

A visual explanation is shown in the image above. The Impact-Readiness-Feasibility Matrix can be described as a matrix with the following quadrants:

  1. High Impact/High Readiness/High Feasibility: Projects and initiatives with high potential impact, high readiness, and high feasibility should be given the highest priority. Example: Developing a new product.
  2. High Impact/High Readiness/Low Feasibility: Projects and initiatives with high potential impact, high readiness, and low feasibility should be given the second highest priority. Example: Developing a new product with limited resources.
  3. Low Impact/Low Readiness/High Feasibility: Projects and initiatives with low potential impact, low readiness, and high feasibility should be given the third highest priority. Example: Optimizing an existing product.
  4. Low Impact/Low Readiness/Low Feasibility: Projects and initiatives with low potential impact, low readiness, and low feasibility should be given the lowest priority. Example: Developing a new product with limited resources and a tight timeline.

What is the purpose of the Impact-Readiness-Feasibility Matrix?

The Impact-Readiness-Feasibility Matrix is a 2x2 matrix that helps business decision makers prioritize projects and initiatives based on their potential impact, readiness, and feasibility. It is a useful tool for assessing the viability of projects and initiatives.

The Impact-Readiness-Feasibility Matrix divides projects and initiatives into four quadrants: High Impact/High Readiness/High Feasibility, High Impact/High Readiness/Low Feasibility, Low Impact/Low Readiness/High Feasibility, and Low Impact/Low Readiness/Low Feasibility. Projects and initiatives in the High Impact/High Readiness/High Feasibility quadrant should be given the highest priority, while those in the Low Impact/Low Readiness/Low Feasibility quadrant should be given the lowest priority.

The Impact-Readiness-Feasibility Matrix is a useful tool for assessing the viability of projects and initiatives. It can help decision makers identify which projects and initiatives should be given the highest priority, and which should be given the lowest priority.


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What templates are related to Impact-Readiness-Feasibility Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Impact-Readiness-Feasibility Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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