Feasibility Matrix

The Feasibility Matrix is a 2x2 matrix used to evaluate the feasibility of a project or idea. It helps to quickly assess the potential of a project and determine whether it is worth investing in or not.

At a very high level, the Feasibility Matrix is used in the context of business, marketing, finance.

Feasibility Matrix quadrant descriptions, including examples
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What is the Feasibility Matrix?

A visual explanation is shown in the image above. The Feasibility Matrix can be described as a matrix with the following quadrants:

  1. High Feasibility: Projects that are both feasible and desirable, e.g. launching a new product line.
  2. Low Feasibility: Projects that are desirable but not feasible, e.g. launching a product line in a new market.
  3. High Desirability: Projects that are feasible but not desirable, e.g. launching a new product line with a limited budget.
  4. Low Desirability: Projects that are neither feasible nor desirable, e.g. launching a product line without a clear target market.

What is the purpose of the Feasibility Matrix?

The Feasibility Matrix is a 2x2 matrix used to evaluate the feasibility of a project or idea. It helps to quickly assess the potential of a project and determine whether it is worth investing in or not. The matrix has four quadrants, each representing a different level of feasibility. The top left quadrant is labeled “High Feasibility” and is used to represent projects that are both feasible and desirable. The top right quadrant is labeled “Low Feasibility” and is used to represent projects that are desirable but not feasible. The bottom left quadrant is labeled “High Desirability” and is used to represent projects that are feasible but not desirable. The bottom right quadrant is labeled “Low Desirability” and is used to represent projects that are neither feasible nor desirable.

The Feasibility Matrix is a useful tool for quickly assessing the potential of a project and determining whether it is worth investing in or not. It can also be used to prioritize projects and ideas, as those in the top left quadrant should be given the highest priority. Additionally, the matrix can be used to identify areas of improvement for projects that are in the bottom right quadrant.


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What templates are related to Feasibility Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Feasibility Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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