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- Marketing Mix-Performance Alignment Matrix
Marketing Mix-Performance Alignment Matrix
The Marketing Mix-Performance Alignment Matrix is a 2x2 matrix used to evaluate the effectiveness of marketing strategies and tactics. It helps marketers to identify which strategies and tactics are the most effective and should be continued, and which should be adjusted or abandoned.
At a very high level, the Marketing Mix-Performance Alignment Matrix is used in the context of business, marketing, finance.
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- Productivity Improvement Matrix
- Program Management Maturity Matrix
- Project Benefit Matrix
- Project Charter Matrix
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What is the Marketing Mix-Performance Alignment Matrix?
A visual explanation is shown in the image above. The Marketing Mix-Performance Alignment Matrix can be described as a matrix with the following quadrants:
- High Performance & High Alignment: Strategies and tactics that have high performance and high alignment to the marketing mix, e.g. running television ads that result in high sales.
- High Performance & Low Alignment: Strategies and tactics that have high performance but low alignment to the marketing mix, e.g. running radio ads that result in high sales.
- Low Performance & High Alignment: Strategies and tactics that have low performance but high alignment to the marketing mix, e.g. running television ads that result in low sales.
- Low Performance & Low Alignment: Strategies and tactics that have low performance and low alignment to the marketing mix, e.g. running radio ads that result in low sales.
What is the purpose of the Marketing Mix-Performance Alignment Matrix?
The Marketing Mix-Performance Alignment Matrix is a 2x2 matrix used to evaluate the effectiveness of marketing strategies and tactics. It helps marketers to identify which strategies and tactics are the most effective and should be continued, and which should be adjusted or abandoned.
The matrix is divided into four quadrants, each representing a different combination of performance and marketing mix alignment. The top-left quadrant is for strategies and tactics that have high performance and high alignment to the marketing mix. The top-right quadrant is for strategies and tactics that have high performance but low alignment to the marketing mix. The bottom-left quadrant is for strategies and tactics that have low performance but high alignment to the marketing mix. The bottom-right quadrant is for strategies and tactics that have low performance and low alignment to the marketing mix.
For example, a company might have a strategy of running television ads to promote their product. If the company finds that the television ads are resulting in high sales, then the strategy would be in the top-left quadrant, as it has high performance and high alignment to the marketing mix. On the other hand, if the company finds that the television ads are resulting in low sales, then the strategy would be in the bottom-right quadrant, as it has low performance and low alignment to the marketing mix.
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The following templates can also be categorized as business, marketing, finance and are therefore related to Marketing Mix-Performance Alignment Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.
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