Distribution Channel Matrix

The Distribution Channel Matrix is a tool used to identify the most effective distribution channels for a company's products and services. It helps companies to understand the different types of channels available and how they can be used to reach their target audience.

At a very high level, the Distribution Channel Matrix is used in the context of business, marketing, finance.

Distribution Channel Matrix quadrant descriptions, including examples
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What is the Distribution Channel Matrix?

A visual explanation is shown in the image above. The Distribution Channel Matrix can be described as a matrix with the following quadrants:

  1. Direct: Channels that the company controls, such as its own website, retail stores, and sales teams (e.g. company website)
  2. Indirect: Channels that the company does not control, such as distributors, wholesalers, and retailers (e.g. Amazon)
  3. Online: Digital channels, such as social media, search engine optimization, and email marketing (e.g. Facebook Ads)
  4. Offline: Physical channels, such as print media, radio, and television (e.g. TV commercials)

What is the purpose of the Distribution Channel Matrix?

The Distribution Channel Matrix is a tool used to identify the most effective distribution channels for a company's products and services. It helps companies to understand the different types of channels available and how they can be used to reach their target audience. The matrix is composed of four quadrants, each of which represents a different type of distribution channel. The four quadrants are:

  • Direct: These are channels that the company controls, such as its own website, retail stores, and sales teams.
  • Indirect: These are channels that the company does not control, such as distributors, wholesalers, and retailers.
  • Online: These are digital channels, such as social media, search engine optimization, and email marketing.
  • Offline: These are physical channels, such as print media, radio, and television.

The Distribution Channel Matrix is a useful tool for companies to determine which channels are most effective for their products and services. By understanding the different types of channels available, companies can make informed decisions about which channels to use and how to use them to reach their target audience.


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What templates are related to Distribution Channel Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Distribution Channel Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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