Stakeholder Analysis-Value Alignment Matrix

What is the Stakeholder Analysis-Value Alignment Matrix?

A visual explanation is shown in the image above. The Stakeholder Analysis-Value Alignment Matrix can be described as a matrix with the following quadrants:

1. Aligned & Engaged: Stakeholders who are aligned to the organization's values and are actively engaged in the organization (e.g. employees, customers, suppliers)
2. Not Aligned & Engaged: Stakeholders who are not aligned to the organization's values but are actively engaged in the organization (e.g. competitors, regulators, activist groups)
3. Aligned & Not Engaged: Stakeholders who are aligned to the organization's values but are not actively engaged in the organization (e.g. potential customers, potential suppliers, potential investors)
4. Not Aligned & Not Engaged: Stakeholders who are not aligned to the organization's values and are not actively engaged in the organization (e.g. potential competitors, potential regulators, potential activist groups)

What is the purpose of the Stakeholder Analysis-Value Alignment Matrix?

The Stakeholder Analysis-Value Alignment Matrix is a 2x2 matrix used to assess the alignment of stakeholders to the values of the organization. It is used to identify stakeholders who are aligned to the organization's values and those who are not. The matrix is divided into four quadrants, each representing a different stakeholder group.

The top-left quadrant is for stakeholders who are aligned to the organization's values and are actively engaged in the organization. These stakeholders are likely to be supportive of the organization's goals and objectives. Examples of stakeholders in this quadrant could include employees, customers, and suppliers.

The top-right quadrant is for stakeholders who are not aligned to the organization's values but are actively engaged in the organization. These stakeholders may be resistant to the organization's goals and objectives. Examples of stakeholders in this quadrant could include competitors, regulators, and activist groups.

The bottom-left quadrant is for stakeholders who are aligned to the organization's values but are not actively engaged in the organization. These stakeholders may be supportive of the organization's goals and objectives, but may not be actively involved in the organization. Examples of stakeholders in this quadrant could include potential customers, potential suppliers, and potential investors.

The bottom-right quadrant is for stakeholders who are not aligned to the organization's values and are not actively engaged in the organization. These stakeholders are likely to be resistant to the organization's goals and objectives. Examples of stakeholders in this quadrant could include potential competitors, potential regulators, and potential activist groups.

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What templates are related to Stakeholder Analysis-Value Alignment Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Stakeholder Analysis-Value Alignment Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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