Digital Capability Matrix

The Digital Capability Matrix is a 2x2 matrix used to assess the digital capabilities of an organization. It helps to identify areas of strength and areas of improvement in order to develop a digital strategy.

At a very high level, the Digital Capability Matrix is used in the context of business, marketing, finance.

Digital Capability Matrix quadrant descriptions, including examples
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What is the Digital Capability Matrix?

A visual explanation is shown in the image above. The Digital Capability Matrix can be described as a matrix with the following quadrants:

  1. Digital Competence: Ability to execute digital initiatives, including technical skills, processes, and tools.
  2. Digital Culture: Ability to embrace digital transformation, including attitudes, values, and behaviors.
  3. Digital Engagement: Ability to engage with customers and other stakeholders through digital channels.
  4. Digital Innovation: Ability to innovate and create new digital products and services.

What is the purpose of the Digital Capability Matrix?

The Digital Capability Matrix is a 2x2 matrix used to assess the digital capabilities of an organization. It helps to identify areas of strength and areas of improvement in order to develop a digital strategy. The four quadrants of the matrix are:

  • Digital Competence: This quadrant assesses the organization's ability to execute digital initiatives. This includes the technical skills, processes, and tools needed to effectively use digital technologies.
  • Digital Culture: This quadrant assesses the organization's ability to embrace digital transformation. This includes the attitudes, values, and behaviors that enable the organization to effectively use digital technologies.
  • Digital Engagement: This quadrant assesses the organization's ability to engage with customers and other stakeholders through digital channels. This includes the use of digital channels to build relationships, deliver value, and create a positive customer experience.
  • Digital Innovation: This quadrant assesses the organization's ability to innovate and create new digital products and services. This includes the ability to identify opportunities, develop new ideas, and create value through digital technologies.

By assessing the organization's digital capabilities in each of these four quadrants, it is possible to develop a comprehensive digital strategy that is tailored to the organization's specific needs.


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What templates are related to Digital Capability Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Digital Capability Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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