Product Design-Development Matrix

The Product Design-Development Matrix is a tool used to help businesses prioritize their product development efforts. It is a 2x2 matrix that divides product design and development into four quadrants based on the level of complexity and risk associated with each product.

At a very high level, the Product Design-Development Matrix is used in the context of business, marketing, finance.

Product Design-Development Matrix quadrant descriptions, including examples
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What is the Product Design-Development Matrix?

A visual explanation is shown in the image above. The Product Design-Development Matrix can be described as a matrix with the following quadrants:

  1. High Complexity/High Risk: This quadrant includes products that are complex and risky to develop, such as new products or products with a lot of unknowns. Examples include new products, products with a lot of unknowns, or products that require a lot of research and development.
  2. High Complexity/Low Risk: This quadrant includes products that are complex but have a low risk of failure. Examples include products that require a lot of research and development but have a low risk of failure.
  3. Low Complexity/High Risk: This quadrant includes products that are simple but have a high risk of failure. Examples include products that require minimal research and development but have a high risk of failure.
  4. Low Complexity/Low Risk: This quadrant includes products that are simple and have a low risk of failure. Examples include products that require minimal research and development and have a low risk of failure.

What is the purpose of the Product Design-Development Matrix?

The Product Design-Development Matrix is a tool used to help businesses prioritize their product development efforts. It is a 2x2 matrix that divides product design and development into four quadrants based on the level of complexity and risk associated with each product.

The four quadrants are:

  • High Complexity/High Risk: This quadrant includes products that are complex and risky to develop, such as new products or products with a lot of unknowns. Examples include new products, products with a lot of unknowns, or products that require a lot of research and development.
  • High Complexity/Low Risk: This quadrant includes products that are complex but have a low risk of failure. Examples include products that require a lot of research and development but have a low risk of failure.
  • Low Complexity/High Risk: This quadrant includes products that are simple but have a high risk of failure. Examples include products that require minimal research and development but have a high risk of failure.
  • Low Complexity/Low Risk: This quadrant includes products that are simple and have a low risk of failure. Examples include products that require minimal research and development and have a low risk of failure.

By using the Product Design-Development Matrix, businesses can prioritize their product development efforts and focus on products that are most likely to succeed.


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What templates are related to Product Design-Development Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Product Design-Development Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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