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- Digital Capability Assessment-Value Alignment Matrix
Digital Capability Assessment-Value Alignment Matrix
The Digital Capability Assessment-Value Alignment Matrix is a 2x2 matrix used to assess the digital capabilities of a company and to align them with the company's values. The matrix is divided into four quadrants, each representing a different level of digital capability and value alignment.
At a very high level, the Digital Capability Assessment-Value Alignment Matrix is used in the context of business, marketing, finance.
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What is the Digital Capability Assessment-Value Alignment Matrix?
A visual explanation is shown in the image above. The Digital Capability Assessment-Value Alignment Matrix can be described as a matrix with the following quadrants:
- High Digital Capability, High Value Alignment: Companies with a high level of digital capability and a strong alignment with their values (e.g. Amazon)
- High Digital Capability, Low Value Alignment: Companies with a high level of digital capability but a weak alignment with their values (e.g. Uber)
- Low Digital Capability, High Value Alignment: Companies with a low level of digital capability but a strong alignment with their values (e.g. small local business)
- Low Digital Capability, Low Value Alignment: Companies with a low level of digital capability and a weak alignment with their values (e.g. large corporation)
What is the purpose of the Digital Capability Assessment-Value Alignment Matrix?
The Digital Capability Assessment-Value Alignment Matrix is a 2x2 matrix used to assess the digital capabilities of a company and to align them with the company's values. The matrix is divided into four quadrants, each representing a different level of digital capability and value alignment.
The top-left quadrant is labeled “High Digital Capability, High Value Alignment” and represents companies that have a high level of digital capability and a strong alignment with their values. An example of a company in this quadrant is Amazon, which has a strong digital presence and is committed to its values of customer service and innovation.
The top-right quadrant is labeled “High Digital Capability, Low Value Alignment” and represents companies that have a high level of digital capability but a weak alignment with their values. An example of a company in this quadrant is Uber, which has a strong digital presence but has been criticized for its lack of commitment to its values of safety and respect.
The bottom-left quadrant is labeled “Low Digital Capability, High Value Alignment” and represents companies that have a low level of digital capability but a strong alignment with their values. An example of a company in this quadrant is a small local business that has a limited digital presence but is committed to its values of customer service and quality.
The bottom-right quadrant is labeled “Low Digital Capability, Low Value Alignment” and represents companies that have a low level of digital capability and a weak alignment with their values. An example of a company in this quadrant is a large corporation that has a limited digital presence and is not committed to its values of customer service and quality.
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The following templates can also be categorized as business, marketing, finance and are therefore related to Digital Capability Assessment-Value Alignment Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.
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