Innovation Pipeline-Value Alignment Matrix

The Innovation Pipeline-Value Alignment Matrix is a 2x2 matrix used to evaluate the potential of a new idea or product. It helps to prioritize ideas and products based on their potential to create value and their likelihood of success.

At a very high level, the Innovation Pipeline-Value Alignment Matrix is used in the context of business, marketing, finance.

Innovation Pipeline-Value Alignment Matrix quadrant descriptions, including examples
Want to try this template?
Other Templates

What is the Innovation Pipeline-Value Alignment Matrix?

A visual explanation is shown in the image above. The Innovation Pipeline-Value Alignment Matrix can be described as a matrix with the following quadrants:

  1. High Value, Low Success: Ideas with high potential to create value but low success potential, e.g. a new product that is difficult to manufacture.
  2. High Value, High Success: Ideas with high potential to create value and high success potential, e.g. a new product that is easy to manufacture and has a large market.
  3. Low Value, High Success: Ideas with low potential to create value but high success potential, e.g. a product that is easy to manufacture but has a small market.
  4. Low Value, Low Success: Ideas with low potential to create value and low success potential, e.g. a product that is difficult to manufacture and has a small market.

What is the purpose of the Innovation Pipeline-Value Alignment Matrix?

The Innovation Pipeline-Value Alignment Matrix is a 2x2 matrix used to evaluate the potential of a new idea or product. It helps to prioritize ideas and products based on their potential to create value and their likelihood of success. It is often used in the early stages of product development, when deciding which ideas to pursue and which to discard.

The matrix consists of four quadrants, each representing a different combination of value and success potential. The top-left quadrant is for ideas that have high value potential but low success potential. The top-right quadrant is for ideas that have high value and high success potential. The bottom-left quadrant is for ideas that have low value potential but high success potential. The bottom-right quadrant is for ideas that have low value and low success potential.

The matrix can be used to evaluate ideas and products in terms of their potential to create value and their likelihood of success. Ideas and products in the top-left quadrant should be pursued and developed further, while those in the bottom-right quadrant should be discarded. Those in the top-right and bottom-left quadrants should be further evaluated and prioritized.


Want to try this template?

What templates are related to Innovation Pipeline-Value Alignment Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Innovation Pipeline-Value Alignment Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

How can I use Innovation Pipeline-Value Alignment Matrix in Priority Matrix?

You can get Innovation Pipeline-Value Alignment Matrix in your Priority Matrix in just a moment:

  1. Click to sign in or create an account in the system
  2. Start adding your items to the matrix
  3. If you prefer it, download Priority Matrix and take your data with you

Learn more about Innovation Pipeline-Value Alignment Matrix, and get free access to lots of other templates, at templates.app. Once you are comfortable with the document, you can easily export to Excel, if you prefer to work that way.

If you have any questions and you can't find the answer in our knowledge base, don't hesitate to contact us for help.