Stakeholder Mapping Matrix

The Stakeholder Mapping Matrix is a strategic business tool used to identify and prioritize stakeholders based on their level of interest and power. It helps organizations understand which stakeholders need the most attention and how to manage their expectations and influence effectively.

At a very high level, the Stakeholder Mapping Matrix is used in the context of business, management, strategy.

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What is the Stakeholder Mapping Matrix?

A visual explanation is shown in the image above. The Stakeholder Mapping Matrix can be described as a matrix with the following quadrants:

  1. Manage Closely: High Power, High Interest: Key clients or senior executives.
  2. Keep Satisfied: High Power, Low Interest: Major investors or government regulators.
  3. Keep Informed: Low Power, High Interest: Team members or local community groups.
  4. Monitor: Low Power, Low Interest: Minor suppliers or distant community members.

What is the purpose of the Stakeholder Mapping Matrix?

The Stakeholder Mapping Matrix is a vital tool for any organization looking to manage its relationships with various stakeholders effectively. Stakeholders can include anyone from employees, customers, suppliers, to shareholders and the community at large. The matrix plots stakeholders on a two-dimensional grid based on their level of interest and their power or influence over the project or organization.

The matrix is divided into four quadrants:

  • High Power, High Interest (Manage Closely): Stakeholders in this quadrant are crucial to the success of the project. They have significant influence and a high level of interest. Examples include key clients or senior executives.
  • High Power, Low Interest (Keep Satisfied): These stakeholders have significant influence but are not highly interested in the day-to-day details. They need to be kept satisfied to ensure they remain supportive. Examples include major investors or government regulators.
  • Low Power, High Interest (Keep Informed): Stakeholders in this quadrant are very interested in the project but lack the power to influence its outcome significantly. Keeping them informed ensures they remain supportive and can provide valuable insights. Examples include team members or local community groups.
  • Low Power, Low Interest (Monitor): These stakeholders are neither highly interested nor influential. They require minimal effort but should be monitored to ensure they do not become more influential or interested. Examples include minor suppliers or distant community members.

By categorizing stakeholders in this way, organizations can allocate their resources more effectively, ensuring that those who can impact the project's success are managed appropriately.


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What templates are related to Stakeholder Mapping Matrix?

The following templates can also be categorized as business, management, strategy and are therefore related to Stakeholder Mapping Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.

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