Stakeholder Management-Value Matrix

The Stakeholder Management-Value Matrix is a strategic tool used to categorize stakeholders based on their level of influence and interest in a project. This helps businesses prioritize their engagement efforts, ensuring that key stakeholders are managed effectively to maximize project success.

At a very high level, the Stakeholder Management-Value Matrix is used in the context of business, management, strategy.

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What is the Stakeholder Management-Value Matrix?

A visual explanation is shown in the image above. The Stakeholder Management-Value Matrix can be described as a matrix with the following quadrants:

  1. Monitor: Stakeholders with low influence and low interest; e.g., a distant supplier.
  2. Keep Satisfied: Stakeholders with high influence but low interest; e.g., a regulatory body.
  3. Keep Informed: Stakeholders with low influence but high interest; e.g., end-users of the product.
  4. Manage Closely: Stakeholders with high influence and high interest; e.g., key investors.

What is the purpose of the Stakeholder Management-Value Matrix?

The Stakeholder Management-Value Matrix is a crucial tool for project managers and business leaders to identify and prioritize stakeholders. This matrix categorizes stakeholders into four quadrants based on two dimensions: their level of influence and their level of interest in the project. By plotting stakeholders on this matrix, businesses can develop tailored engagement strategies for each group, ensuring that high-priority stakeholders receive the attention they need while less critical stakeholders are managed appropriately.

For example, stakeholders with high influence and high interest (top-right quadrant) are key players who should be actively engaged and kept satisfied. On the other hand, stakeholders with low influence and low interest (bottom-left quadrant) require minimal effort and can be monitored with less frequent updates. This structured approach helps in allocating resources effectively, mitigating risks, and fostering positive relationships with stakeholders.

Use cases for the Stakeholder Management-Value Matrix include project management, change management, and strategic planning. By understanding the needs and expectations of different stakeholders, businesses can enhance communication, reduce resistance to change, and increase the likelihood of project success.


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What templates are related to Stakeholder Management-Value Matrix?

The following templates can also be categorized as business, management, strategy and are therefore related to Stakeholder Management-Value Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.

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