Product Roadmap-Performance Matrix

The Product Roadmap-Performance Matrix is a strategic tool used to evaluate and prioritize products or features based on their performance and alignment with the product roadmap. It helps businesses identify which products or features to focus on, improve, or phase out, ensuring that resources are allocated effectively to maximize impact and achieve strategic goals.

At a very high level, the Product Roadmap-Performance Matrix is used in the context of business, product management, strategy.

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What is the Product Roadmap-Performance Matrix?

A visual explanation is shown in the image above. The Product Roadmap-Performance Matrix can be described as a matrix with the following quadrants:

  1. Stars: High Performance, High Roadmap Alignment - Example: A top-selling product that aligns with future strategic goals.
  2. Question Marks: High Performance, Low Roadmap Alignment - Example: A successful product that doesn't fit into the long-term strategy.
  3. Problem Children: Low Performance, High Roadmap Alignment - Example: A product with potential that needs improvement to meet strategic goals.
  4. Dogs: Low Performance, Low Roadmap Alignment - Example: An underperforming product that doesn't align with future plans.

What is the purpose of the Product Roadmap-Performance Matrix?

The Product Roadmap-Performance Matrix is a 2x2 matrix that helps businesses assess their products or features based on two critical dimensions: performance and alignment with the product roadmap. The matrix is divided into four quadrants, each representing a different combination of performance and roadmap alignment. This tool is particularly useful for product managers and strategic planners who need to make informed decisions about where to allocate resources and which initiatives to prioritize.

In the top-left quadrant (High Performance, High Roadmap Alignment), products or features are performing well and are closely aligned with the strategic goals outlined in the product roadmap. These are typically the 'stars' of the portfolio and should receive continued investment and support.

In the top-right quadrant (High Performance, Low Roadmap Alignment), products or features are performing well but do not align closely with the strategic goals. These may be candidates for re-evaluation or realignment with the roadmap, or they may be leveraged for short-term gains while planning for a strategic pivot.

In the bottom-left quadrant (Low Performance, High Roadmap Alignment), products or features are not performing well but are aligned with the strategic goals. These may require additional resources, improvements, or a strategic rethink to enhance their performance and realize their potential.

In the bottom-right quadrant (Low Performance, Low Roadmap Alignment), products or features are neither performing well nor aligning with the strategic goals. These are typically the 'dogs' of the portfolio and may be candidates for phasing out or discontinuation to free up resources for more promising initiatives.

By using the Product Roadmap-Performance Matrix, businesses can make data-driven decisions that align with their strategic objectives, optimize resource allocation, and drive overall growth and success.


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What templates are related to Product Roadmap-Performance Matrix?

The following templates can also be categorized as business, product management, strategy and are therefore related to Product Roadmap-Performance Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.

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