Impact-Feasibility Matrix

The Impact-Feasibility Matrix is a 2x2 matrix used to evaluate the potential impact and feasibility of a project or decision. It helps to quickly identify the most promising options and prioritize them.

At a very high level, the Impact-Feasibility Matrix is used in the context of business, finance, marketing.

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What is the Impact-Feasibility Matrix?

A visual explanation is shown in the image above. The Impact-Feasibility Matrix can be described as a matrix with the following quadrants:

  1. High Impact & High Feasibility: Options with high impact and high feasibility should be prioritized. For example, launching a new product with a high demand and low cost.
  2. High Impact & Low Feasibility: Options with high impact but low feasibility should be considered carefully. For example, launching a new product with a high demand but high cost.
  3. Low Impact & High Feasibility: Options with low impact but high feasibility should be evaluated. For example, launching a new product with a low demand but low cost.
  4. Low Impact & Low Feasibility: Options with low impact and low feasibility should be avoided. For example, launching a new product with a low demand and high cost.

What is the purpose of the Impact-Feasibility Matrix?

The Impact-Feasibility Matrix is a 2x2 matrix used to evaluate the potential impact and feasibility of a project or decision. It helps to quickly identify the most promising options and prioritize them. The matrix is divided into four quadrants, each representing a different combination of impact and feasibility. The top-left quadrant represents high impact and high feasibility, while the bottom-right quadrant represents low impact and low feasibility.

The Impact-Feasibility Matrix can be used in many different contexts. For example, it can be used to evaluate potential investments, decide which projects to pursue, or prioritize tasks. It can also be used to compare different options and determine which one is the most promising.

To use the Impact-Feasibility Matrix, simply plot each option on the matrix. The options with the highest impact and feasibility should be prioritized, while those with the lowest impact and feasibility should be avoided. This can help to quickly identify the most promising options and prioritize them.


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What templates are related to Impact-Feasibility Matrix?

The following templates can also be categorized as business, finance, marketing and are therefore related to Impact-Feasibility Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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