Idea Generation-Evaluation Matrix

The Idea Generation-Evaluation Matrix is a strategic tool used to categorize and prioritize ideas based on their potential impact and feasibility. It helps businesses and teams to systematically evaluate ideas, ensuring that resources are allocated to the most promising opportunities.

At a very high level, the Idea Generation-Evaluation Matrix is used in the context of business, strategy, innovation.

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What is the Idea Generation-Evaluation Matrix?

A visual explanation is shown in the image above. The Idea Generation-Evaluation Matrix can be described as a matrix with the following quadrants:

  1. High Impact, High Feasibility: Ideas that are both highly impactful and feasible, such as implementing a new customer loyalty program.
  2. High Impact, Low Feasibility: Ideas that are highly impactful but less feasible, such as developing a groundbreaking new product requiring significant R&D.
  3. Low Impact, High Feasibility: Ideas that are easy to implement but offer limited benefits, such as minor process improvements.
  4. Low Impact, Low Feasibility: Ideas that are neither impactful nor feasible, such as a costly marketing campaign with minimal expected ROI.

What is the purpose of the Idea Generation-Evaluation Matrix?

The Idea Generation-Evaluation Matrix is a 2x2 grid that helps teams and businesses systematically evaluate and prioritize ideas based on two key dimensions: potential impact and feasibility. This matrix is particularly useful in brainstorming sessions, innovation workshops, and strategic planning meetings.

The matrix is divided into four quadrants:

  • High Impact, High Feasibility: These are the 'quick wins' or 'low-hanging fruits' that should be prioritized for immediate action.
  • High Impact, Low Feasibility: These ideas are highly desirable but may require significant resources or time to implement. They should be considered for long-term projects or further research.
  • Low Impact, High Feasibility: These ideas are easy to implement but offer limited benefits. They can be considered for optimization or incremental improvements.
  • Low Impact, Low Feasibility: These ideas are neither impactful nor easy to implement and should generally be avoided or deprioritized.

By categorizing ideas into these quadrants, teams can make more informed decisions about where to focus their efforts, ensuring that high-impact, feasible ideas are prioritized while less promising ideas are set aside. This structured approach not only enhances decision-making but also fosters a culture of innovation and strategic thinking within the organization.


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What templates are related to Idea Generation-Evaluation Matrix?

The following templates can also be categorized as business, strategy, innovation and are therefore related to Idea Generation-Evaluation Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.

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