Growth-Share-Size Matrix
The Growth-Share-Size Matrix, also known as the BCG Matrix, is a strategic business tool used to evaluate the relative market share and growth rate of a company's product lines or business units. It helps businesses allocate resources and prioritize investments by categorizing products into four quadrants: Stars, Question Marks, Cash Cows, and Dogs.
At a very high level, the Growth-Share-Size Matrix is used in the context of business, marketing, finance.
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- Innovation Funnel-Performance Matrix
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- Market Analysis-Performance Matrix
- Market Analysis-Size Matrix
- Market Analysis-Value Matrix
- Market Analysis-Value Proposition Alignment Matrix
- Market Attractiveness-Competitive Positioning Matrix
- Market Attractiveness-Competitive Strength Matrix
- Market Attractiveness-Value Matrix
- Market Development Matrix
- Market Development-Growth Matrix
- Market Development-Size Matrix
- Market Environment-Competitive Intensity Matrix
- Market Environment-Market Growth Matrix
- Market Environment-Market Share Matrix
- Market Environment-Market Size Matrix
- Market Environment-Size Matrix
- Market Growth Matrix
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- Market Segmentation-Performance Matrix
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- Market Segmentation-Value Proposition Alignment Matrix
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- Market Share-Size Matrix
- Market Size-Growth Matrix
- Market-Value-Complexity Matrix
- Marketing Analytics Matrix
- Marketing Automation Matrix
- Marketing Campaign-Performance Matrix
- Marketing Effectiveness Matrix
- Marketing Effectiveness-Performance Alignment Matrix
- Marketing Effectiveness-Value Alignment Matrix
- Marketing Effectiveness-Value Stream Alignment Matrix
- Marketing Mix Strategy Matrix
- Marketing Mix-Performance Alignment Matrix
- Marketing Mix-Performance Matrix
- Marketing Mix-Value Matrix
- Marketing Performance Matrix
- Marketing Plan Matrix
- Marketing Research Matrix
- Marketing Research-Analysis Matrix
- Materiality Assessment Matrix
- Maturity Assessment Matrix
- Maturity Assessment-Value Matrix
- Maturity Level-Performance Matrix
- Maturity Level-Value Alignment Matrix
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- Organic Search-Competitive Positioning Matrix
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- Organizational Agility-Value Matrix
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- Organizational Capability Value Matrix
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- Organizational Capability-Value Creation Matrix
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- Organizational Capability-Value Proposition-Value Chain Alignment Matrix
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- Organizational Change Impact Matrix
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- Organizational Change Readiness Matrix
- Organizational Culture Assessment Matrix
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- Organizational Design-Performance Matrix
- Organizational Design-Value Chain Alignment Matrix
- Organizational Design-Value Matrix
- Organizational Design-Value Proposition-Value Stream Alignment Matrix
- Organizational Design-Value Stream Alignment Matrix
- Organizational Development Maturity Matrix
- Organizational Effectiveness-Value Alignment Matrix
- Organizational Effectiveness-Value Matrix
- Organizational Effectiveness-Value Proposition-Value Chain Alignment Matrix
- Organizational Effectiveness-Value Proposition-Value Stream-Value Chain Alignment Matrix
- Organizational Effectiveness-Value Stream Alignment Matrix
- Organizational Health Assessment Matrix
- Organizational Health Matrix
- Organizational Performance Matrix
- Organizational Performance-Effectiveness Matrix
- Organizational Performance-Value Matrix
- Organizational Readiness-Value Matrix
- Organizational Resilience Matrix
- Organizational Resilience-Performance Matrix
- Organizational Resilience-Value Chain Alignment Matrix
- Organizational Resilience-Value Matrix
- Organizational Resilience-Value Proposition-Value Stream Alignment Matrix
- Organizational Resilience-Value Stream Alignment Matrix
- Organizational Risk-Opportunity Matrix
- Organizational Structure-Value Matrix
- Organizational Sustainability Matrix
- Outsourcing Matrix
- Outsourcing Risk-Value Matrix
- Paid Search-Competitive Positioning Matrix
- Partner Selection Matrix
- Partnership Marketing Matrix
- People Capability Maturity Matrix
- Perception-Positioning Matrix
- Performance and Potential Matrix
- Performance Appraisal Matrix
- Performance Feedback Matrix
- Performance Management Maturity Matrix
- Performance Management-Value Chain Alignment Matrix
- Performance Management-Value Matrix
- Performance Management-Value Proposition-Value Stream Alignment Matrix
- Performance Management-Value Stream Alignment Matrix
- Performance Measurement Matrix
- Performance-Matrix Marketing
- Performance-Value Chain Alignment Matrix
- Performance-Value Matrix
- Performance-Value-Complexity Matrix
- Personality Assessment-Value Matrix
- Personalization Matrix
- PESTLE Analysis Template
- PICK Matrix
- Porter's Five Forces Framework
- Portfolio Analysis Matrix
- Portfolio Analysis-Evaluation Matrix
- Portfolio Analysis-Performance Alignment Matrix
- Portfolio Analysis-Value Alignment Matrix
- Portfolio Assessment-Performance Alignment Matrix
- Portfolio Optimization-Value Alignment Matrix
- Portfolio Optimization-Value Stream Alignment Matrix
- Portfolio Performance-Value Matrix
- Positioning Matrix
- Process Capability Assessment-Value Alignment Matrix
- Process Capability Matrix
- Process Capability-Performance Matrix
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- Process Improvement Matrix
- Process Improvement Maturity Matrix
- Process Improvement-Performance Alignment Matrix
- Process Improvement-Value Alignment Matrix
- Process Improvement-Value Stream Alignment Matrix
- Procurement Capability-Value Matrix
- Procurement Maturity Matrix
- Product Adoption Matrix
- Product Costing Matrix
- Product Design Matrix
- Product Design-Development Matrix
- Product Design-Value Matrix
- Product Development Matrix
- Product Development-Reward Matrix
- Product Development-Risk Matrix
- Product Development-Risk-Value Alignment Matrix
- Product Development-Value Matrix
- Product Differentiation Matrix
- Product Feature Matrix
- Product Feature-Value Alignment Matrix
- Product Feature-Value Matrix
- Product Launch-Performance Matrix
- Product Life Cycle Matrix
- Product Portfolio Matrix
- Product Positioning Matrix
- Product Roadmap Matrix
- Product Roadmap-Performance Matrix
- Product-Market Fit Matrix
- Product-Market Matrix
- Product-Market-Technology Matrix
- Product-Service Matrix
- Product-Service Mix Matrix
- Productivity Improvement Matrix
- Program Management Maturity Matrix
- Project Benefit Matrix
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- Project Management Matrix
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- Quality Function Deployment Matrix
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- Rational Decision-Making Matrix
- Recruitment Capability-Value Matrix
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- Requirements Traceability Matrix
- Resource Allocation Matrix
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- Risk Analysis Matrix
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- Risk Management Matrix
- Risk Matrix
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- Risk-Response Matrix
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- Root Cause Identification Matrix
- Root Cause Matrix
- Sales and Marketing Alignment Matrix
- Sales and Marketing Alignment Matrix
- Sales and Marketing Performance-Value Chain Alignment Matrix
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- Sales and Marketing Performance-Value Matrix
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- Sales and Marketing Performance-Value Proposition Alignment Matrix
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- Sales and Marketing-Value Proposition Alignment Matrix
- Sales and Marketing-Value Stream Alignment Matrix
- Sales Capability-Value Matrix
- Sales Effectiveness-Value Matrix
- Sales Force Effectiveness Matrix
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- Sales Performance Matrix
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- Sales Performance-Value Stream Alignment Matrix
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- Service Delivery Capability Assessment-Value Alignment Matrix
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- Service Delivery Capability Maturity Matrix
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- Service Delivery-Value Matrix
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- Service-Value-Complexity Matrix
- Six Sigma DMAIC Matrix
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- SWOT Analysis Matrix for Marketing
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- Technology Evaluation Matrix
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- User Experience Matrix
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- Viral Marketing Matrix
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- Website Traffic-Conversion Matrix
- Work Breakdown Structure (WBS)
- Workforce Capability Development-Performance Alignment Matrix
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- Workforce Performance-Value Chain Alignment Matrix
- Workforce Performance-Value Proposition-Value Chain Alignment Matrix
- Workforce Performance-Value Stream Alignment Matrix
- Workforce Skill Development Matrix
- YouTube Marketing Matrix
What is the Growth-Share-Size Matrix?
A visual explanation is shown in the image above. The Growth-Share-Size Matrix can be described as a matrix with the following quadrants:
- Stars: High market growth and high market share; e.g., a leading smartphone model.
- Question Marks: High market growth but low market share; e.g., a new tech gadget with potential.
- Cash Cows: Low market growth but high market share; e.g., a popular household cleaning product.
- Dogs: Low market growth and low market share; e.g., an outdated software product.
What is the purpose of the Growth-Share-Size Matrix?
The Growth-Share-Size Matrix, developed by the Boston Consulting Group (BCG), is a strategic framework that assists companies in analyzing their product lines or business units based on market growth rate and relative market share. The matrix is divided into four quadrants:
- Stars: High market growth and high market share. These products are leaders in their markets and require substantial investment to maintain their position and support further growth.
- Question Marks: High market growth but low market share. These products have potential but require significant investment to increase market share. They are uncertain and could become Stars or Dogs.
- Cash Cows: Low market growth but high market share. These products generate steady cash flow with minimal investment. They are often used to fund other business units.
- Dogs: Low market growth and low market share. These products typically generate low returns and may be candidates for divestiture or discontinuation.
Businesses use this matrix to make informed decisions about where to invest, develop, or divest. For example, a company might decide to invest heavily in a Star product to maintain its market leadership, while using the profits from Cash Cows to support this investment. Conversely, the company might choose to divest from Dogs to free up resources for more promising opportunities.
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What templates are related to Growth-Share-Size Matrix?
The following templates can also be categorized as business, marketing, finance and are therefore related to Growth-Share-Size Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.
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