Tracking Media Coverage of Company and Competitors Template

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Effectively monitor and evaluate media coverage of your company and competitors with this comprehensive template. Stay informed and proactive by setting up media monitoring tools, identifying key media outlets, and performing daily reviews.

This template helps you track media sentiment, analyze competitor strategies, and create regular reports to inform strategic decision-making. Perfect for PR professionals looking to maintain a competitive edge.

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Tracking Media Coverage of Company and Competitors for Priority Matrix

Tracking Media Coverage of Company and Competitors in Priority Matrix

Stay informed on media coverage of your company and competitors to make strategic PR decisions.

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Proposed Tasks

Immediate Action

  • Set up media monitoring tools (Due in 2 days)
    ☐ Choose the most suitable media monitoring tools ☐ Set up alerts for company and competitor mentions
  • Identify key media outlets (Due in 1 week)
    ☐ Identify key media outlets for our industry ☐ Set up specific tracking for these outlets

Strategic Planning

  • Evaluate media sentiment (Due weekly)
    ☐ Evaluate sentiment of media coverage ☐ Identify areas for improvement
  • Monthly report creation (Due monthly)
    ☐ Compile monthly media coverage report ☐ Present to team
  • Quarterly strategy review (Due quarterly)
    ☐ Review media coverage strategy ☐ Adjust as necessary
  • Weekly competitor analysis (Due weekly)
    ☐ Analyze competitor media coverage ☐ Identify strategic implications
  • Crisis management planning (Due in 1 month)
    ☐ Develop a crisis management plan ☐ Ensure media tracking supports crisis management

Routine Monitoring

  • Daily media coverage review (Due daily)
    ☐ Review daily media alerts ☐ Summarize key findings
  • Monitor social media coverage (Due daily)
    ☐ Monitor daily social media mentions ☐ Summarize key findings

Additional Research

  • Identify key industry influencers (Due in 2 weeks)
    ☐ Research and identify key industry influencers ☐ Track their media activity