Tracking Market Trends and Competitor Activities Template

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Keep your e-commerce business competitive with this comprehensive template for tracking market trends and competitor activities. Regular analysis and reporting will ensure you stay informed about the latest industry developments and competitor strategies.

With tasks ranging from weekly trend analysis to annual industry forecasting, this template helps you maintain a strategic advantage, providing actionable insights to enhance your market positioning and decision-making.

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Tracking Market Trends and Competitor Activities for Priority Matrix

Tracking Market Trends and Competitor Activities in Priority Matrix

Stay ahead in e-commerce by tracking market trends and competitor activities.

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Proposed Tasks

High Impact, Urgent

  • Regular Team Updates - due every week
    ☐ Share key insights with team ☐ Discuss implications for our strategies ☐ Solicit feedback and ideas from team
  • Weekly Team Brainstorming Sessions - due every week
    ☐ Brainstorm innovative solutions and strategies based on market trends and competitor activities ☐ Encourage team to share ideas and feedback ☐ Document and follow up on actionable ideas
  • Weekly Market Trend Analysis - due in 1 week
    ☐ Review industry news and reports ☐ Analyze market data ☐ Identify emerging trends
  • Bi-weekly Competitor Activity Monitoring - due in 2 weeks
    ☐ Monitor competitor websites and social media ☐ Analyze competitor marketing and sales strategies ☐ Identify potential threats and opportunities

High Impact, Not Urgent

  • Monthly Market Trend Report Creation - due in 1 month
    ☐ Compile data and insights from weekly analyses ☐ Create a comprehensive report ☐ Share report with team
  • Quarterly Competitor Benchmarking - due in 3 months
    ☐ Identify key competitors ☐ Evaluate competitor strengths and weaknesses ☐ Compare our performance with competitors
  • Quarterly Performance Analysis - due in 3 months
    ☐ Analyze our performance in relation to market trends and competitor activities ☐ Identify areas of success and areas for improvement ☐ Make recommendations for performance improvement

Low Impact, Urgent

  • Bi-Annual Strategic Planning - due in 6 months
    ☐ Use market and competitor insights to inform strategic planning ☐ Collaborate with team to develop and refine strategies ☐ Present strategies to leadership
  • Annual Industry Forecasting - due in 1 year
    ☐ Analyze market trends and competitor activities ☐ Forecast industry changes and trends ☐ Make strategic recommendations based on forecasts

Low Impact, Not Urgent

  • Ongoing Industry Education - no due date
    ☐ Attend industry webinars and conferences ☐ Participate in relevant online forums and discussion groups ☐ Read industry-related books and articles