Tracking Market Trends and Competitor Strategies Template

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Stay ahead in the engineering consulting industry by consistently tracking market trends and competitor strategies. This template helps you conduct thorough research, analyze data, and develop an up-to-date marketing strategy that keeps your company competitive and relevant.

From identifying market trends to conducting SWOT analysis and implementing a new marketing strategy, this template provides a comprehensive approach to ensure your marketing efforts are aligned with the latest industry dynamics.

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Tracking Market Trends and Competitor Strategies for Priority Matrix

Tracking Market Trends and Competitor Strategies in Priority Matrix

Stay updated with market trends and competitor strategies in the engineering consulting industry.

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Proposed Tasks

High Impact, Quick Wins

  • Task 1: Identify market trends due in 1 week
    ☐ Conduct research to identify the latest market trends ☐ Analyze their impact on the industry ☐ Prepare a report
  • Task 2: Analyze competitors' strategies due in 2 weeks
    ☐ Identify main competitors ☐ Analyze their marketing strategies ☐ Prepare a comparative analysis report

High Impact, Long Term

  • Task 3: Conduct SWOT analysis due in 3 weeks
    ☐ Identify company's strengths, weaknesses, opportunities, and threats ☐ Compare with market trends and competitors' strategies
  • Task 4: Develop an updated marketing strategy due in 4 weeks
    ☐ Based on the SWOT analysis, develop an updated marketing strategy ☐ Include tactics to leverage market trends and counter competitors' strategies

Low Impact, Quick Wins

  • Task 5: Present new strategy to marketing team due in 5 weeks
    ☐ Organize a meeting with the marketing team ☐ Present the new strategy and gather feedback
  • Task 6: Implement new marketing strategy due in 6 weeks
    ☐ Implement the new marketing strategy based on feedback from the team ☐ Monitor its effectiveness

Low Priority

  • Task 7: Monitor market trends and competitors' strategies due in 7 weeks
    ☐ Monitor market trends and competitors' strategies on an ongoing basis ☐ Adjust the company's marketing strategy as needed
  • Task 8: Conduct a quarterly review of the marketing strategy due in 10 weeks
    ☐ Conduct a review of the marketing strategy every quarter ☐ Make necessary adjustments based on market trends and competitors' strategies