Tracking Market Trends and Competitor Movements Template
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Keep your competitive edge in the software industry with this comprehensive template. Regularly review market trends, monitor competitor movements, and analyze customer preferences to inform your sales strategies. This template includes tasks for identifying key competitors, monitoring their activities, understanding their pricing strategies, and more.
By staying updated with the latest industry developments, you can strategically position your company for growth and success.
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Tracking Market Trends and Competitor Movements in Priority Matrix
Stay ahead in the software industry by tracking market trends and competitor activities.
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Proposed Tasks
High Impact, Immediate Execution
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Task 1: Identify Key Competitors
☐ Research and list down major competitors ☐ Analyze their product offerings and USPs -
Task 2: Monitor Competitor Activities
☐ Set up Google Alerts for competitor names ☐ Follow competitors on social media
High Impact, Requires Planning
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Task 3: Analyze Competitor Pricing Strategies
☐ Research competitors' pricing ☐ Understand their pricing model -
Task 4: Identify Market Trends
☐ Study industry reports ☐ Attend industry conferences -
Task 5: Analyze Customer Preferences
☐ Conduct customer surveys ☐ Monitor online reviews and feedback
Low Impact, Immediate Execution
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Task 6: Develop SWOT Analysis
☐ Identify strengths, weaknesses, opportunities, and threats -
Task 7: Monitor Market Share
☐ Track company's market share ☐ Compare with competitors
Low Impact, Requires Planning
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Task 10: Revise Sales Strategy
☐ Revise sales strategy based on market trends ☐ Implement new strategies -
Task 8: Track Technological Advancements
☐ Stay updated with latest technology trends ☐ Understand their impact on the industry -
Task 9: Update Sales Team
☐ Share insights with the sales team ☐ Train them on latest trends