Tracking Industry Trends and Competitor Strategies Template

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Keep your sales team informed and competitive with our comprehensive template for tracking industry trends and competitor strategies. This guide helps you stay updated with industry news, product updates, and competitor activities, ensuring you can position your products effectively and maximize sales performance.

By following the tasks outlined in this template, you will be able to gather valuable insights, attend industry events, and continuously update your sales strategies to stay ahead in the hurricane impact windows and doors market.

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Tracking Industry Trends and Competitor Strategies for Priority Matrix

Tracking Industry Trends and Competitor Strategies in Priority Matrix

Stay ahead in the market by tracking industry trends and competitor strategies.

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Proposed Tasks

High Impact, Quick Wins

  • Task 1: Set up Google Alerts for Industry News
    ☐ Set up Google Alerts for industry-related keywords ☐ Regularly check alerts for relevant news
  • Task 2: Regularly check industry news websites
    ☐ Identify top industry news websites ☐ Regularly check these websites for updates
  • Task 3: Subscribe to industry-related newsletters
    ☐ Find industry-related newsletters ☐ Subscribe and regularly check for updates
  • Task 6: Stay updated with product updates
    ☐ Regularly check for product updates from the manufacturer ☐ Understand the features and benefits of each update

High Impact, Long Term

  • Task 4: Follow competitors on social media
    ☐ Identify main competitors ☐ Follow them on social media ☐ Regularly check their updates
  • Task 5: Analyze competitors' marketing strategies
    ☐ Analyze competitors' social media, websites, and marketing materials ☐ Identify their strategies and any potential weaknesses
  • Task 8: Conduct customer surveys
    ☐ Design and conduct customer surveys to understand their needs and feedback ☐ Analyze survey results
  • Task 9: Regularly update sales team
    ☐ Share industry news, product updates, and competitor strategies with the sales team ☐ Discuss how to leverage this information in sales strategies

Low Impact, Quick Wins

  • Task 10: Review and update strategies
    ☐ Regularly review sales strategies based on industry trends and competitor strategies ☐ Update strategies as necessary
  • Task 7: Attend industry events and trade shows
    ☐ Identify relevant industry events and trade shows ☐ Attend these events to gather new insights and network