Tracking Industry Trends and Competitor Activities Template

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Keep your marketing strategies relevant and competitive by tracking industry trends and competitor activities. This template guides marketing assistants through setting up systems for regular monitoring, conducting SWOT analyses, and more.

By following these steps, you can ensure that your campaigns are always up-to-date and effectively positioned against your competitors.

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Tracking Industry Trends and Competitor Activities for Priority Matrix

Tracking Industry Trends and Competitor Activities in Priority Matrix

Stay ahead in the market by monitoring industry trends and competitor activities.

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Proposed Tasks

High Impact, Urgent

  • Task 1: Set up Google Alerts for Competitors - Due in 1 Day
    ☐ Identify main competitors ☐ Set up Google Alerts for each competitor
  • Task 2: Subscribe to Industry Newsletters - Due in 1 Week
    ☐ Identify relevant industry newsletters ☐ Subscribe and create a system to regularly check updates
  • Task 9: Analyze Competitor Pricing - Due in 4 Months
    ☐ Identify competitor pricing strategies ☐ Compare competitor prices with our own ☐ Compile a report with findings

High Impact, Less Urgent

  • Task 3: Conduct a SWOT Analysis - Due in 2 Weeks
    ☐ Identify internal strengths and weaknesses ☐ Identify external opportunities and threats ☐ Compile a SWOT report
  • Task 4: Identify Key Industry Trends - Due in 3 Weeks
    ☐ Research current industry trends ☐ Compile a report on how these trends might affect our business
  • Task 10: Set up a System for Regular Monitoring - Due in 5 Months
    ☐ Design a system for regular trend and competitor monitoring ☐ Implement the system

Low Impact, Urgent

  • Task 5: Analyze Competitor Social Media - Due in 1 Month
    ☐ Identify main social media platforms used by competitors ☐ Analyze competitor content strategy ☐ Compile a report with findings
  • Task 6: Attend Industry Webinars - Due in 6 Weeks
    ☐ Identify upcoming industry webinars ☐ Register and attend ☐ Compile a report with key takeaways

Low Impact, Less Urgent

  • Task 7: Analyze Competitor SEO Strategy - Due in 2 Months
    ☐ Identify main keywords used by competitors ☐ Analyze competitor backlink strategy ☐ Compile a report with findings
  • Task 8: Conduct Customer Surveys - Due in 3 Months
    ☐ Design a survey to identify customer preferences ☐ Distribute survey to customer base ☐ Analyze survey results