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Product Launch Template Project
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Launching a new product can be a make-or-break moment for any brand. This template is designed to help you meticulously organize and review all relevant product information, conduct thorough market research, and develop a comprehensive marketing strategy.
From competitor analysis and pricing strategy to social media and PR plans, this step-by-step guide covers every essential task to ensure your product launch is a resounding success.
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Product Launch Template Project in Priority Matrix
Ensure a successful product launch with a comprehensive marketing strategy and detailed project plan.
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Proposed Tasks
High Impact, Quick Wins
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Task 1 due in 1 day: Product Information Review
☐ Review product specifications ☐ Understand product functionality ☐ Identify product USPs -
Task 3 due in 1 week: Market Research
☐ Analyze market trends ☐ Understand customer preferences ☐ Identify potential market segments -
Task 12 due in 10 weeks: Website Update
☐ Update product information ☐ Develop landing page ☐ Ensure mobile optimization -
Task 14 due in 12 weeks: Product Training
☐ Develop training materials ☐ Train sales team ☐ Train customer service team -
Task 16 due in 14 weeks: Launch Event Execution
☐ Execute event logistics ☐ Oversee event production ☐ Manage post-event follow-up
High Impact, Long Term
-
Task 2 due in 3 days: Competitor Analysis
☐ Identify key competitors ☐ Analyze competitor product offerings ☐ Understand competitor pricing strategies -
Task 4 due in 2 weeks: Pricing Strategy
☐ Define pricing objectives ☐ Develop pricing methods ☐ Finalize product pricing -
Task 5 due in 3 weeks: Marketing Strategy
☐ Develop marketing objectives ☐ Outline marketing channels ☐ Finalize marketing budget -
Task 6 due in 4 weeks: Advertising Plan
☐ Outline advertising objectives ☐ Develop creative strategy ☐ Finalize media plan -
Task 9 due in 7 weeks: Sales Strategy
☐ Define sales objectives ☐ Outline sales channels ☐ Develop sales incentives -
Task 10 due in 8 weeks: Distribution Strategy
☐ Identify distribution channels ☐ Develop distribution agreements ☐ Finalize distribution logistics -
Task 17 due in 15 weeks: Post-Launch Analysis
☐ Analyze sales data ☐ Collect customer feedback ☐ Identify areas for improvement -
Task 18 due in 16 weeks: Post-Launch Marketing
☐ Develop post-launch marketing campaign ☐ Adjust marketing strategy based on feedback ☐ Execute post-launch marketing activities -
Task 19 due in 17 weeks: Post-Launch Sales
☐ Monitor sales performance ☐ Adjust sales strategy based on feedback ☐ Implement sales improvement measures -
Task 20 due in 18 weeks: Project Review
☐ Review project performance ☐ Identify lessons learned ☐ Apply lessons to future product launches
Low Impact, Quick Wins
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Task 7 due in 5 weeks: Social Media Strategy
☐ Identify target platforms ☐ Develop content strategy ☐ Outline posting schedule -
Task 8 due in 6 weeks: PR Strategy
☐ Develop PR objectives ☐ Identify key media outlets ☐ Outline press release schedule -
Task 11 due in 9 weeks: Packaging Design
☐ Develop packaging concepts ☐ Finalize packaging design ☐ Oversee packaging production -
Task 13 due in 11 weeks: Email Marketing Campaign
☐ Develop email content ☐ Segment email list ☐ Schedule email blasts -
Task 15 due in 13 weeks: Launch Event Planning
☐ Identify event objectives ☐ Develop event budget ☐ Finalize event logistics