Product Launch Template

More digital-marketing templates

Ensure a successful product launch by meticulously planning and organizing every detail. This template guides you through all the crucial elements, from press releases to social media campaigns, sales coordination, and customer support preparation.

With clear tasks and deadlines, this template helps managing directors keep everything on track, ensuring a seamless and high-standard launch process.

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Product Launch Template for Priority Matrix

Product Launch Template in Priority Matrix

Plan and execute a successful product launch with this comprehensive template.

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Proposed Tasks

High Impact, Quick Wins

  • Prepare Press Release - due in 1 week
    ☐ Write draft ☐ Review draft ☐ Finalize draft
  • Plan Social Media Campaign - due in 2 weeks
    ☐ Define campaign goals ☐ Create content calendar ☐ Prepare campaign content

High Impact, Long Term

  • Coordinate with Sales Team - due in 3 weeks
    ☐ Communicate product details ☐ Prepare sales pitch ☐ Train sales team
  • Coordinate with Customer Support - due in 3 weeks
    ☐ Prepare product FAQs ☐ Train support team ☐ Prepare for launch day support
  • Prepare Product Webpage - due in 1 month
    ☐ Write product description ☐ Prepare product images ☐ Test webpage

Low Impact, Quick Wins

  • Plan Email Marketing Campaign - due in 5 weeks
    ☐ Segment email list ☐ Prepare email content ☐ Schedule emails
  • Prepare Product Demo - due in 6 weeks
    ☐ Outline demo script ☐ Record demo ☐ Edit demo

Low Impact, Long Term

  • Plan Launch Event - due in 2 months
    ☐ Book venue ☐ Prepare event schedule ☐ Invite guests
  • Prepare Launch Day Checklist - due in 2 months
    ☐ List all launch day tasks ☐ Assign tasks ☐ Prepare contingency plan
  • Review and Adjust Post-Launch - due in 2.5 months
    ☐ Analyze launch success ☐ Collect feedback ☐ Implement improvements