Product Launch Strategy Template

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Ensure your product launch is a success with this comprehensive strategy template. This project guides you through essential tasks, from market research to post-launch review, ensuring meticulous planning and organization.

By following these steps, you can analyze competitor products, define your unique selling proposition, set the right pricing strategy, and develop effective marketing collateral. This template will help you achieve a well-coordinated and successful product launch.

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Product Launch Strategy Template for Priority Matrix

Product Launch Strategy Template in Priority Matrix

Create a comprehensive marketing strategy for successful product launches.

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Proposed Tasks

Critical and Immediate

  • Market Research due in 1 week
    ☐ Analyze competitor products ☐ Identify target audience ☐ Understand market trends
  • Product Positioning due in 2 weeks
    ☐ Define unique selling proposition ☐ Identify key product features
  • Sales Team Briefing due in 7 weeks
    ☐ Prepare product features briefing ☐ Plan product demo

Important but not Urgent

  • Pricing Strategy due in 3 weeks
    ☐ Analyze cost of production ☐ Research market willingness to pay
  • Marketing Collateral Development due in 4 weeks
    ☐ Create product brochure ☐ Design product landing page
  • Customer Support Training due in 8 weeks
    ☐ Prepare FAQ ☐ Train support team on product features

Not Critical but Immediate

  • Press Release Drafting due in 5 weeks
    ☐ Write product launch press release ☐ List key media contacts
  • Social Media Campaign Planning due in 6 weeks
    ☐ Plan product teaser campaign ☐ Design social media ads
  • Product Launch Event Planning due in 9 weeks
    ☐ Identify event venue ☐ Plan event agenda

Not Critical or Urgent

  • Post-Launch Review Planning due in 10 weeks
    ☐ Plan sales data review ☐ Prepare customer feedback survey