Product Launch Prioritization Template

More product-development templates

In the competitive beauty industry, timing is everything. This template helps CEOs prioritize their product launches based on importance and urgency, ensuring that key products are launched at the optimal time.

Using a Priority Matrix, this step-by-step guide covers everything from identifying upcoming launches to monitoring market trends, gathering customer feedback, and planning marketing campaigns.

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Product Launch Prioritization for Priority Matrix

Product Launch Prioritization in Priority Matrix

Prioritize your beauty product launches to hit the market at the perfect time.

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Proposed Tasks

Important and Urgent

  • Identify upcoming product launches - due in 1 week
    ☐ Compile a list of all upcoming product launches ☐ Identify key features of each product ☐ Estimate the potential impact of each product on the market
  • Assess urgency of each product launch - due in 3 weeks
    ☐ Consider the market demand for each product ☐ Assess the readiness of each product for launch ☐ Consider any time-sensitive opportunities or threats
  • Prioritize product launches - due in 1 month
    ☐ Use the Eisenhower matrix to prioritize product launches based on their importance and urgency ☐ Create a schedule for product launches

Important but Not Urgent

  • Review and adjust product launch schedule - every 3 months
    ☐ Review the product launch schedule regularly ☐ Make adjustments as necessary based on changes in importance and urgency
  • Evaluate importance of each product - due in 2 weeks
    ☐ Evaluate the potential impact of each product on the company's brand ☐ Consider the expected revenue from each product ☐ Assess the strategic importance of each product
  • Communicate product launch schedule to teams - due in 1 month
    ☐ Share the product launch schedule with all relevant teams ☐ Ensure everyone understands their roles and responsibilities

Not Important but Urgent

  • Gather customer feedback - ongoing
    ☐ Collect and analyze customer feedback on existing products ☐ Use feedback to improve future product launches
  • Monitor market trends - ongoing
    ☐ Keep an eye on market trends and competitor activities ☐ Identify any changes that might affect the priority of product launches
  • Plan marketing campaigns for product launches - ongoing
    ☐ Plan and execute marketing campaigns for each product launch ☐ Monitor the effectiveness of each campaign

Not Important and Not Urgent

  • Conduct post-launch reviews - after each launch
    ☐ Review the success of each product launch ☐ Identify any lessons learned for future launches