Product Launch Prioritization Template

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Ensure your most critical biotech product launches receive the attention they deserve with this Product Launch Prioritization template. Using the Quadrants method, this template helps you focus on urgent launches while delegating less critical tasks, ensuring that your product launch strategy is efficient and successful.

With clear tasks and subtasks, this template guides you through every step of the launch process, from finalizing the strategy to celebrating the success, making prioritization straightforward and effective.

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Product Launch Prioritization for Priority Matrix

Product Launch Prioritization in Priority Matrix

Prioritize and streamline your product launches using the Quadrants method.

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Proposed Tasks

Urgent & Important

  • Task 1: Finalize Product Launch Strategy due in 1 week
    ☐ Subtask1: Identify key markets for launch ☐ Subtask2: Define product positioning for each market ☐ Subtask3: Set launch dates
  • Task 3: Develop Marketing Materials due in 3 weeks
    ☐ Subtask1: Create product brochures and spec sheets ☐ Subtask2: Develop launch presentation ☐ Subtask3: Create product demo videos
  • Task 4: Coordinate with Sales Team due in 1 month
    ☐ Subtask1: Provide product training to sales team ☐ Subtask2: Develop sales strategy and targets
  • Task 5: Launch Product in Priority Markets due in 6 weeks
    ☐ Subtask1: Coordinate with local teams for launch ☐ Subtask2: Monitor initial sales and feedback

Important, Not Urgent

  • Task 2: Identify Key Stakeholders due in 2 weeks
    ☐ Subtask1: Identify all internal and external stakeholders ☐ Subtask2: Establish communication channels with each stakeholder
  • Task 6: Review Launch Success due in 2 months
    ☐ Subtask1: Gather sales data and customer feedback ☐ Subtask2: Identify areas for improvement
  • Task 7: Plan for Next Product Launch due in 3 months
    ☐ Subtask1: Start planning for the next product launch based on learnings from the previous launch

Urgent, Not Important

  • Task 8: Update Product Catalogue due in 10 weeks
    ☐ Subtask1: Update the product catalogue with the new product details
  • Task 10: Share Success Story due in 3 months
    ☐ Subtask1: Write a success story about the product launch and share it on company blog and social media

Not Urgent & Not Important

  • Task 9: Celebrate Launch Success due in 3 months
    ☐ Subtask1: Organize a team event to celebrate the successful product launch