Product Launch Prioritization Template

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In the competitive beauty industry, prioritizing product launches is crucial for maintaining a competitive edge. This template helps you use a Priority Matrix to identify and focus on the most critical launches, ensuring maximum market impact.

Follow a step-by-step guide to research upcoming launches, prioritize them using the Eisenhower method, develop marketing strategies, and coordinate with your sales team. Review and adjust your strategies based on performance and market response to continually improve your product launch approach.

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Product Launch Prioritization for Priority Matrix

Product Launch Prioritization in Priority Matrix

Focus on the most important and urgent beauty product launches for optimal market impact.

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Proposed Tasks

High Impact, Urgent

  • Task 1: Identify Upcoming Product Launches (due in 1 week)
    ☐ Subtask1: Research upcoming product launches ☐ Subtask2: Create a list of all product launches
  • Task 2: Prioritize Product Launches (due in 2 weeks)
    ☐ Subtask1: Use Eisenhower method to prioritize product launches ☐ Subtask2: Identify high impact, urgent launches
  • Task 9: Plan for Future Launches (due in 9 weeks)
    ☐ Subtask1: Based on learnings, plan for future product launches ☐ Subtask2: Prioritize future launches using Eisenhower method
  • Task 10: Continual Improvement (due in 10 weeks)
    ☐ Subtask1: Continually improve product launch strategies based on market response and product performance

High Impact, Not Urgent

  • Task 3: Develop Marketing Strategy for High Impact, Urgent Launches (due in 3 weeks)
    ☐ Subtask1: Develop comprehensive marketing strategy ☐ Subtask2: Align marketing strategy with product features and target audience
  • Task 4: Coordinate with Sales Team (due in 4 weeks)
    ☐ Subtask1: Share product information and marketing strategy with sales team ☐ Subtask2: Train sales team on new product features and selling points

Low Impact, Urgent

  • Task 5: Review and Adjust Strategy (due in 5 weeks)
    ☐ Subtask1: Review product launch success ☐ Subtask2: Adjust strategy based on performance
  • Task 6: Plan for Low Impact, Urgent Launches (due in 6 weeks)
    ☐ Subtask1: Develop marketing plan for low impact, urgent launches ☐ Subtask2: Coordinate with sales team on execution

Low Impact, Not Urgent

  • Task 7: Track Market Response (due in 7 weeks)
    ☐ Subtask1: Monitor market response to all product launches ☐ Subtask2: Adjust future strategies based on market response
  • Task 8: Review Product Performance (due in 8 weeks)
    ☐ Subtask1: Review performance of each product in the market ☐ Subtask2: Identify areas of improvement for future launches